Capterra

About Capterra

Now owned by G2 after acquisition from Gartner (closed February 2026). 2M+ verified reviews across 1,000+ categories. Profiles and reviews syndicate with GetApp and Software Advice (we're expecting integration with G2 some time in 2026). Offers granular pay-per-click bid slots by country and category.

Frequently Asked Questions

Does Blastra support Capterra?: Yes. Blastra submits to Capterra on your behalf as part of the standard service. We handle account setup, write the listing copy, manage approval correspondence with the platform, and keep the listing current as your product evolves. Capterra is part of every Blastra customer's directory mix when it's relevant to their category.
Is Capterra free to list on?: Free listings are available on Capterra, with optional paid upgrades on top. The upgrades exist to flesh out a more robust profile, which helps with LLM visibility and matters most when Capterra is one of the directories you want to prioritize for review collection. Most companies start free and only revisit upgrades once they see results from being there.
Are reviews required on Capterra?: No — you don't need reviews to get listed on Capterra. The platform supports reviews and they're worth collecting based on what's happening in your category, but they're not a prerequisite for the listing itself. Most companies submit first and then build a review strategy as the listing matures.
Can I list a pre-launch product on Capterra?: No. Capterra requires the product to be in general access — beta-only or waitlist-only products won't be approved. The reviewers want a working, purchasable product they can verify before publishing the listing. If you're still in private beta, hold off on submitting to Capterra until you go publicly available.
How long does it take to get listed on Capterra?: It depends on Capterra's queue and how complete the submission is, but in our experience most listings on Capterra get approved within 3-7 days. If your submission is missing fields or the website needs translation work, expect the longer end of that range or some back-and-forth before approval.
Can I list my software on Capterra?: Yes — Capterra accepts product listings, including SaaS, software, AI tools, and hardware. Service businesses, agencies, and consultancies won't be approved or won't fit the audience even if they get through. If you sell services, look at directories with explicit Services focus instead, like Clutch or GoodFirms.
Is Capterra for B2B, B2C, or B2E products?: Capterra accepts B2B (sold to other businesses) and B2E (internal or employee-facing tools) products. The audience covers both segments, so a product serving either (or both) fits the platform. The remaining buyer segment isn't a fit on Capterra — for that audience, look at directories built specifically for that motion rather than trying to cover it here.
Is Capterra for product launches or directory listings?: Capterra is a directory — listings are permanent and built for ongoing discovery, not launch-day buzz. Once your listing is live, it keeps working as a steady source of buyer discovery, AI search citation, and SEO signal. You don't need to refresh it constantly to maintain visibility on the platform.
Who owns Capterra?: Capterra is owned by G2 (Acquired from Gartner). The platform operates within G2 (Acquired from Gartner)'s broader directory portfolio, which means editorial direction, pricing changes, and feature priorities are influenced by G2 (Acquired from Gartner)'s overall strategy. If you're already on another G2 (Acquired from Gartner) property, that ownership context is worth knowing because changes can ripple across the family.
Are Capterra, Software Advice, GetApp, and G2 owned by the same company?: Yes — Capterra, Software Advice, GetApp, and G2 are all part of G2 (Acquired from Gartner). They share corporate ownership and often share back-end data infrastructure, but each platform maintains its own audience, editorial process, and listing requirements. Submitting to one doesn't auto-publish to the others; each requires a separate listing and submission.
Are Capterra, Software Advice, GetApp, and G2 the same directory?: No. They are sister directories under G2 (Acquired from Gartner) but operate as separate listing platforms with their own audiences, editorial criteria, and traffic profiles. Buyers visit each platform for different reasons, so a strong listing on one doesn't substitute for being on the others if the audience overlap is partial.
Should I list my product on Capterra?: Capterra is a general directory with strong domain authority and broad reach across categories — a steady source of buyer discovery and AI search citation that compounds over time. Domain rating 90; 2.87M monthly visits. It's not a fit for service businesses, and it accepts B2B and B2E products only — worth checking against your product profile before listing.