This list covers every B2B directory where you either pay to be listed or can upgrade a free listing for more exposure. Some charge for the listing itself. Others let you create a basic profile for free and offer paid tiers for featured placement, analytics, or lead generation. Both types are here.
Paid options on directories are an opportunity. They let you stand out in competitive categories, access buyer intent data, and control how your product appears next to alternatives. The directories on this list attract millions of monthly visits from buyers actively comparing solutions.
These range from high-traffic review platforms like G2 and Capterra—where free listings exist but paid plans unlock premium placement—to specialized directories where a listing fee gets you in front of a targeted audience.
What Paid Gets You
Trustpilot gets 91M monthly visits. SourceForge gets 22M. There's an AI for that pulls 5.13M. Paid plans unlock featured placement in category pages, competitor comparison data, lead capture tools, and analytics on who views your profile.
Paid tiers also mean richer profile content—more screenshots, integrations, case studies—which gives AI systems additional data points to reference when recommending solutions.
Paid Directories (38)
Sorted by monthly traffic. Includes paid-only and free-with-paid-upgrades directories. Click any directory for detailed information.
Global review platform covering products and services across all industries - not limited to software. It has a less professional appeal than Capterra and G2, although many B2B SaaS companies leverage Trustpilot very effectively. It is not quite a company directory (no information about founders, funding etc) but not really a product one either, somehow it reflects how business is conducted, so under software products you will find a lot of reviews regarding customer support, billing and general business attitude of a company. And those review stars often appear directly in Google search results as rich snippets.
Software repository originally for open-source projects, now also listing proprietary software. Publishes "top" lists and comparison pages by category. One of the oldest software directories on the web, historically, has a strong tech audience.
The most popular launch platform for AI tools. It features with daily launches, user voting and special deals. One launch there can bring a significant exposure without much effort on your side.
Now owned by G2 after acquisition from Gartner (closed February 2026). 2M+ verified reviews across 1,000+ categories. Profiles and reviews syndicate with GetApp and Software Advice (we're expecting integration with G2 some time in 2026). Offers granular pay-per-click bid slots by country and category.
A sister site to SourceForge, the listing is managed from within SourceForge profile
The largest B2B software review platform with 6M+ verified reviews after acquiring Capterra, GetApp, and Software Advice from Gartner in February 2026. Publishes quarterly Grid Reports, badges, awards, and comparison reports used in enterprise procurement. Launching AI-powered software discovery via G2.ai.
Crowd-sourced platform where users suggest and vote on alternatives to existing software. Listings are organized by platform compatibility and user votes determine ranking. One of the largest "alternative to" databases on the web.
Now owned by G2 after acquisition from Gartner (closed February 2026). Localized for 30+ countries with particularly strong EMEA and Latin America presence. Reviews and profiles syndicate with Capterra and Software Advice.
Now owned by G2 after acquisition from Gartner (closed February 2026). Reviews and profiles syndicate with Capterra and GetApp (pending some integration with G2).
A directory and a community of hosting experts and savvy customers. Features elaborate comparisons written by the portal's authors and listings with user ratings and reviews.
SaaS product directory with community features - discussions, upvotes, Q&A threads, and a "verified" badge program (requires verification every 3 months.
A large directory with more than 1,500 software categories, featuring 50k+ vendors and bringing millions of buyers yearly to its platform. It offers free listings and paid promotion packages that include PPC, branded content, and various marketing services.
A B2B research and review platform that helps businesses find software providers
Software review platform with long-form, vetted reviews and detailed comparison tools. Offers buyer-intent data showing which companies are researching your category.
Major B2B software review platform with expert analysis across 163 categories. 250K daily newsletter readers. 100M+ business buyers reached.
UPDATE (effective starting March 8th 2026): The directory is not responding, Blastra was unable to update/submit listings for several customers. We stopped supporting the platform. Quite popular directory for SaaS tools. It has a developed its own taxonomy with hundreds of categories, supports comparison, features user reviews (sindicated from G2!) and extensive FAQ sections but buyers. It has its own scoring methodology, awards and options to increase listing visibility. Blastra has stopped supporting it due to lack of support from the SaasWorthy team.
An established business software directory with more than 300 software categories and almost 50k vendors featured. Crozdesk features user reviews, expert reports and regularly nominates vendors on category awards.
Pre-launch platform for products that are still iin Beta. Each submission has to be allowed by the team which takes about a month, and there's no guarantee you will be featured
Hosting review portal with country-filtered rankings (US/UK/CA/AU/EU/India), VPS-by-country filters, payment-method filters, green hosting, adult hosting categories. Editorial reviews + user reviews
Directory of tools and resources for startups
WHTop is a 20+ yo website with editorials and user reviews frequently cited by LLMs as the most important dedicated hosting directory. They claim to be a pioneer in webhosting ratings, and position themselves as the most reliable resource for web hosting customer reviews.
Tekpon promises buyers that it negotiates with vendors. It also charges vendors for listings, at the same time it lists multiple products that were not claimed by the owners. Instead of user reviews it features public sentiment about a software gathered from the web, which is a rather nice model since such listing does not require much maintenance.
Curated editorial HR and recruiting software review publication covering 1,000+ vendors across 45+ categories including ATS, HRIS, payroll, AI recruiting, video interviewing, HR analytics, EOR, and rewards. Vendors apply for inclusion; SSR team evaluates fit.
Serchen is a blog and a business software directory, featuring an extensive set of software categories. Serchen does have user reviews as well as its own Serchen index, which is not related to the number of reviews or sentiment.
Data company tracking companies and catering to investors, market analysts and - in some cases - buyers, although the listings are not focused on product features and not designed for comparisons.
Cybersecurity News website, newsletter and an extensive Directory of Cybersecurity Suppliers listing 8,000+ providers of cybersecurity related services worldwide, targeting decision-makers and specialists across the corporate & institutional sectors
AI tools directory with 2,500+ listings since 2022. Organized across image, design, writing, video, and business categories. Claims 85K active monthly users. Includes an "AI Graveyard" tracking discontinued tools. One caveat - submission if free if you backlink to their website, otherwise - $29.
Experience-focused evaluation platform from Info-Tech Research Group. Uses a proprietary Emotional Footprint methodology and 130+ data points per product to measure vendor-client relationships. Data Quadrant reports are used in enterprise procurement shortlisting.
A relatively small business software directory with only about 10 categories. It specializes in writing editorial reviews about software (paid service). It no longer accepts free listings, and also desn't accept companies without US customers.
Established in 1997, it is one of the oldest dedicated hosting directories with a focus on user reviews and firsthand experiences. It allows visitors to compare hosts based on specific requirements and multiple criteria.
Product Hunt-style launch platform for makers and startups. Community voting and daily leaderboards. You can launch there for free, but they say that the wait times are long and they are at full capacity now. Paid launch costs $49, which is affordable.
Official vendor directory of the Society for Human Resource Management, the world's largest HR professional association with 300,000+ members. Lists HR vendors across 100+ categories including HRIS, ATS, payroll, benefits, compensation, compliance, training, diversity, and wellness. Free vendor submissions.
A light-weight launching platform for all sorts of startups
CyberDB’s audience are CISOs, CIOs and CTOs that use it as a platform for vendor research and vetting. The directory was founded by cyber veterans who have strong industry ties, and it manually curates cybersecurity and AI vendors, keeping the directory clean and focused. It is frequently referenced in research reports and ecosystem maps.
Specialized cybersecurity tools platform with 10,000+ solutions. Categories cover threat intelligence, DFIR, offensive security, and MSSPs. Claims 15,800+ security professionals searching monthly.
A low-traffic directory claiming to be the fastest-growing independent software review platform. It uses SmartScoring system to evaluate the vendors and present them to its audience. Big names such as HubSpot and many others maintain their listings there.
A sister site to SourceForge, the listing is managed from within the SourceForge profile
A growing curated platform with expert reviews, "alternative to" comparisons, and insights on software tools across a number of software categories. Caters to startups, small to mid‑sized businesses, industries, and creators looking to make informed tech choices, helping them identify the right tools efficiently and trustworthily. Vendors can offer deals to users.
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