About Blastra
Software Footprint Management Platform
What is Blastra?
Blastra is a software listings management platform that helps B2B technology companies manage and scale their presence across software directories, review platforms, and comparison sites to improve search and AI visibility.
Blastra enables consistent, structured software listings across the platforms buyers use to discover and evaluate B2B software — without the overhead of manual submissions or the risks of low-quality mass automation.
Who uses Blastra?
Blastra is used by B2B tech product companies that want reliable visibility across software directories without managing listings manually.
Typical users include:
- B2B SaaS startups
- B2B software companies
- Cybersecurity vendors
- AI tool companies
- Product marketing, SEO, and GTM teams
- Fractional CMOs working with B2B software products
Blastra works exclusively with B2B technology products and does not support B2C products, service businesses, agencies, or local physical businesses.
How Blastra differs from manual directory submissions
Manual submissions to software directories, review platforms, and comparison sites are time-consuming, inconsistent, and hard to maintain at scale.
Each platform has its own forms, taxonomy, approval process, and interface. Managing listings manually across dozens of platforms quickly leads to duplicated effort, outdated information, and inconsistencies.
Blastra centralizes this work by:
- Maintaining consistent descriptions and metadata from a single source
- Managing listings across multiple platforms from one interface
- Reducing manual effort while preserving accuracy and brand consistency
How Blastra differs from automated submission tools
Blastra takes a high-quality, product-led approach to software footprint management.
AI onboarding agent
The platform includes a specialized agent that converts pitch decks and marketing materials into structured, directory-ready data.
Curation over volume
Blastra focuses on high-authority software directories and review platforms, rather than submitting to hundreds of low-value sites that are difficult to maintain as products evolve.
Human-in-the-loop
Automation is combined with human oversight. Submissions are reviewed to meet the quality and compliance standards of each platform, avoiding the pitfalls of mass, fully automated listings.
Blastra is a platform, not a service. Customers have their own account, visibility into listing status, and an evolving product that continues to add new agents and capabilities over time.
Why software directories matter for AI visibility
Software directories are no longer just traffic sources.
Modern AI systems rely on directory information to understand:
- What a product does
- Who it's for
- How it compares to alternatives
- What real, verified users say about it
Over time, software directories, review platforms, and comparison sites have invested heavily in structured taxonomies, product verification, and verified reviews. This enables apples-to-apples comparisons for buyers — and increasingly for AI systems as well.
While it may currently be possible to influence AI systems using self-published “Top 10” lists, software directories are significantly more trustworthy sources, and their influence is expected to grow. Explore common questions.
Read about our ongoing research into the world of AI visibility and software footprint management in our blog.
Ready to save 30+ hours of manual work?
Manage your directory submissions while you focus on what matters.