Cookies Policy

Introduction

This Cookies Policy explains how Blastra (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website blastra.io. This policy should be read alongside our Privacy Policy and Terms of Use. By continuing to use our website, you consent to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, making your next visit easier and more useful.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled:

• Session Management: Maintaining your login status and account access
• Security: Protecting against fraudulent activity and unauthorized access
• Basic Functionality: Enabling core website features and navigation

Performance and Analytics Cookies

We use these cookies to understand how visitors interact with our website:

• Google Analytics: Collecting anonymous data about website usage, popular pages, and user behavior
• Usage Statistics: Tracking page views, session duration, and bounce rates
• Performance Monitoring: Identifying technical issues and optimizing website speed

Functionality Cookies

These cookies enhance your user experience:

• Preferences: Remembering your language and display preferences
• Content Personalization: Serving relevant content based on your business needs
• Form Data: Temporarily storing information you've entered in forms

Marketing and Communication Cookies

We use these cookies to provide relevant marketing content:

• Email Marketing: Tracking email campaign effectiveness
• Newsletter Preferences: Remembering your communication preferences
• Marketing Analytics: Measuring the success of our marketing efforts

Specific Cookies We Use

Google Analytics

• Purpose: Understanding website traffic and user behavior
• Data Collected: Anonymous usage statistics, page views, traffic sources
• Duration: Up to 2 years
• Privacy: Data is anonymized and aggregated

Session Cookies

• Purpose: Maintaining your login session and account access
• Data Collected: Session identifiers and authentication tokens
• Duration: Until browser session ends
• Security: Encrypted and secure

Preference Cookies

• Purpose: Remembering your website preferences and settings
• Data Collected: Display preferences, language settings
• Duration: Up to 1 year
• Control: Can be cleared through browser settings

How We Use Cookie Data

Website Optimization

• Analyzing which pages are most popular
• Identifying areas for improvement
• Optimizing website performance and loading times
• Understanding user navigation patterns

Content Personalization

• Serving relevant content for B2B businesses
• Customizing user experience based on industry and needs
• Providing targeted information about our services

Marketing Effectiveness

• Measuring the success of marketing campaigns
• Understanding how visitors find our website
• Improving our communication and outreach efforts

Service Improvement

• Identifying technical issues and bugs
• Optimizing the user journey and conversion process
• Enhancing our directory submission services

Third-Party Cookies

Google Analytics

We use Google Analytics to understand website performance. Google may use this data according to their own privacy policy. You can opt out of Google Analytics tracking by:

• Installing the Google Analytics opt-out browser add-on
• Adjusting your browser cookie settings
• Using browser privacy/incognito mode

Other Third-Party Services

We may occasionally use other third-party services that place cookies:

• Email Service Providers: For newsletter and marketing communications
• Payment Processors: Payme for secure payment processing
• Hosting Services: For website functionality and security

Your Cookie Choices

Browser Settings

You can control cookies through your browser settings:

Chrome:
1. Click Settings → Advanced → Privacy and Security → Cookies
2. Choose your preferred cookie settings

Firefox:
1. Click Options → Privacy & Security → Cookies and Site Data
2. Select your cookie preferences

Safari:
1. Click Preferences → Privacy → Cookies and Website Data
2. Choose your privacy settings

Edge:
1. Click Settings → Site Permissions → Cookies
2. Configure your cookie settings

Cookie Management Options

• Accept All Cookies: Full website functionality and personalization
• Essential Only: Basic functionality with limited personalization
• Custom Settings: Choose specific cookie categories to allow or block

Impact of Disabling Cookies

Disabling certain cookies may affect:

• Website functionality and user experience
• Ability to remember your preferences
• Analytics data that helps us improve our services
• Personalized content delivery

Data Protection and Privacy

GDPR Compliance

For EU visitors, we ensure:

• Lawful Basis: Cookies are used based on consent or legitimate interests
• Transparency: Clear information about cookie usage and purposes
• Control: Options to manage cookie preferences
• Data Rights: Ability to access, correct, or delete cookie-related data

Data Security

We protect cookie data through:

• Encryption of sensitive information
• Secure transmission protocols
• Access controls and authentication
• Regular security assessments
• Staff training on data protection practices

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security but will notify you of any significant data breaches as required by law.

Data Retention

Cookie data is retained for:

• Session Cookies: Until browser session ends
• Persistent Cookies: As specified in individual cookie settings (typically 30 days to 2 years)
• Analytics Data: According to Google Analytics retention policies

Mobile and App Cookies

While we currently operate as a web-based service, if we develop mobile applications in the future:

• Similar cookie principles will apply
• Mobile-specific tracking technologies may be used
• Clear consent mechanisms will be implemented
• Privacy controls will be provided

Updates to This Policy

Policy Changes

We may update this Cookies Policy to:

• Reflect changes in cookie usage
• Comply with new legal requirements
• Improve transparency and user control
• Address new technologies or services

Notification of Changes

• Updates will be posted on our website
• Material changes will be highlighted
• Email notifications may be sent for significant updates
• Continued use implies acceptance of changes

Contact Information

For questions about our use of cookies or this policy:

Email: ceo@blastra.io
Website: blastra.io
Response Time: We aim to respond within 2 business days

Data Protection Inquiries

• Email us at ceo@blastra.io with “Privacy Inquiry” in the subject line
• Include details about your specific concern or request
• We will respond according to applicable data protection laws

Business Information: Blastra operates as an osek patur in Israel under registration ID 337663496, located at Revivim 8, Tel Aviv, operated by Ekaterina Rozenoer.