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A Tactical Guide to Software Category Creation

Creating a new software category used to be a strategic play for market leaders like Gong. Now it's routine for AI founders. This guide walks you through what to do when the category you belong in doesn't exist yet.

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A Tactical Guide to Software Category Creation

Mar 17, 2026

Creating a new software category used to be a strategic play for market leaders like Gong. Now it's routine for AI founders. This guide walks you through what to do when the category you belong in doesn't exist yet.

How G2 AI Categories Work (And How to Get Into the Right One)

Mar 2, 2026

1 in 3 new G2 categories is now AI-specific. Here's how they work, which ones still have room, and how to get your product listed.

SaaS Review Strategy: How to Stand Out Where Others Stay Silent

Feb 20, 2026

Almost no SaaS company responds to reviews on G2 or Capterra. Platform-by-platform guide to standing out through responses, disputes, and frameworks you can use today.

Trustpilot Guide: How TrustScore Recognition Works for B2B SaaS (2026)

Feb 18, 2026

Trustpilot has no formal badge program for software companies. Here's how TrustScore, TrustBox, and the green stars actually work — and which B2B SaaS companies should care.

Gartner Peer Insights Guide: How to Earn Customers' Choice in 2026

Feb 8, 2026

Gartner Peer Insights 2026: VOC methodology, 58 market deadlines decoded, Customers' Choice requirements, Magic Quadrant connection. Complete guide with review windows and freeze periods.

TrustRadius Badges Guide: How to Earn Awards in 2026

Feb 7, 2026

TrustRadius badges guide for 2026: 5 badge types, trScore methodology, free badge usage, annual schedule. Top Rated and Buyer's Choice awards explained.

PeerSpot Badges Guide: How to Earn Awards in 2026

Feb 5, 2026

PeerSpot awards guide for 2026: quarterly schedule, 5 ranking factors, enterprise tech focus. Tech Leader, Rising Star, and Monthly Leader badges explained.

SourceForge Badges Guide: How to Earn Badges in 2026

Feb 3, 2026

SourceForge badge guide for 2026: Top 5% for Leader, top 10% for Top Performer. Seasonal awards based on review volume and ratings.

G2 Badges Guide: How to Earn Badges in 2026

Feb 1, 2026

G2 badge requirements decoded: $2,999+/year subscription to display Grid badges, 10+ reviews for category placement, 20 reviews for Users Love Us. Full breakdown of costs, deadlines, and what free profiles can still do.

Capterra Badges Guide: How to Earn Badges in 2026

Jan 31, 2026

Capterra badge requirements for 2026: 20 reviews minimum, 4.5+ on Ease of Use/Value/Support, and the category-specific deadlines that determine eligibility. Full Shortlist methodology decoded.

Capterra Rejection Guide: How to Appeal When Capterra Rejects Your Listing

Jan 7, 2026

A practical, step-by-step guide based on real cases from Blastra customers on how to appeal Capterra rejections and get your product listed successfully.

G2 and Capterra Reviews: How to Collect and Publish Customer Reviews

Sep 25, 2025

Clear G2 and Capterra review guidelines for SaaS teams. Learn how reviews impact directory listings, rankings, and buyer trust.

G2 Ranking Guide: How to Improve Your Category Grid Position in 2026

Sep 23, 2025

How G2's scoring algorithm actually works: Market Satisfaction + Market Presence, review thresholds, Grid placement mechanics, and the paid subscription rules for displaying badges. Updated for 2026.