Privacy Policy

Introduction

At Blastra (“we,” “our,” or “us”), we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, process, and safeguard your information when you use our directory submission and marketing consulting services.

Business Information: Blastra operates as an osek patur (tax-exempt business) in Israel, serving B2B companies globally with directory submission services and marketing consulting. By using our services at blastra.io, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We collect the following personal information necessary to provide our B2B services:

• Company Representative Details: Name, email address, and phone number of the individual company representative on whose behalf we perform directory submissions
• Business Contact Information: Primary business email address, company phone number, company name
• Business Information: Company website URL, business description, industry category, products/services offered
• Product/Service Descriptions: Detailed descriptions of company products and services as provided by customer
• Marketing Materials: Company assets including logos, images, videos, brochures, and other promotional materials
• Billing Information: Billing address, company details for invoicing purposes
• Service Data: Information provided in our questionnaire required for directory submissions
• Communication Records: Email correspondence, support tickets, and consultation notes

Representative Information: We specifically collect personal details (name, email, phone) of the company representative who authorizes and oversees our directory submission services, as this individual serves as our primary point of contact and decision-maker for the service delivery.

Content Processing and Modification

As part of our directory submission service, we process and modify customer-provided content:

• AI-Powered Text Processing: We use artificial intelligence tools to modify product and service descriptions to comply with individual directory platform requirements
• Style Adaptation: Modifications include converting text to third-person format, removing marketing jargon, adjusting character limits, and ensuring compliance with platform policies
• Factual Accuracy: We never alter factual information about your business, products, or services - only formatting, style, and presentation
• Source Materials: Text modifications are based solely on information provided by customers and publicly available content from customer websites

Note: We do not store or process payment card information. All payment processing is handled securely by our payment processor, Payme.

Technical Information

We automatically collect certain technical information when you visit our website:

• IP addresses and location data
• Browser type, version, and language settings
• Device information and operating system
• Website usage statistics (page views, time spent, click patterns)
• Cookies and tracking data (see our Cookies Policy for details)

Email Access

As part of our directory submission service, we require temporary access to forward emails from your business email to our service address. This allows us to:

• Complete directory submissions on your behalf
• Respond to verification emails from directories
• Provide proof of successful submissions

How We Use Your Information

We use your personal information for the following business purposes:

• Service Delivery: Submitting your business to directories using company representative credentials and contact information
• Content Processing: Using AI tools to modify and optimize product/service descriptions for directory compliance while preserving factual accuracy
• Asset Management: Processing and utilizing company-provided marketing materials (logos, images, videos) for directory submissions
• Representative Communication: Contacting the designated company representative for service updates, approvals, and coordination
• Account Management: Creating and managing your service account using representative details as primary contact
• Authorization Management: Using representative information to verify permissions and service authorization
• Platform Compliance: Adapting content format, style, and presentation to meet individual directory platform requirements
• Communication: Sending service updates, submission reports, and responding to inquiries to the designated representative
• Payment Processing: Processing payments through our payment processor
• Marketing: Sending newsletters and promotional materials to company representatives (with opt-out options)
• Service Improvement: Analyzing usage patterns to enhance our services
• Legal Compliance: Meeting regulatory requirements and protecting our legal rights

Legal Basis for Processing (GDPR Compliance)

For users in the European Union, we process your personal data based on:

• Contract Performance: Processing necessary to provide our directory submission services
• Legitimate Interests: Improving services, preventing fraud, and business communications
• Consent: Marketing communications and non-essential cookies
• Legal Obligation: Complying with tax, accounting, and regulatory requirements

How We Share Your Information

We may share your information in the following limited circumstances:

Third-Party Service Providers

• Payment Processing: Payme (Israeli payment processor) for secure payment handling
• Email Services: For sending service communications and marketing emails
• Analytics: Google Analytics for website performance analysis
• Hosting Services: For website and data hosting infrastructure

Directory Platforms

As part of our core service, we submit your business information to various business directories. This is essential to providing our directory submission service.

Legal Requirements

We may disclose information when required by law, court order, or governmental request, or to protect our legal rights and prevent fraud.

Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the acquiring party.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Industry-standard encryption for data transmission
• Secure servers and database protection
• Access controls and authentication systems
• Regular security assessments and updates
• Staff training on data protection practices

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security but will notify you of any significant data breaches as required by law.

Data Retention

Cookie data is retained for:

• Session Cookies: Until browser session ends
• Persistent Cookies: As specified in individual cookie settings (typically 30 days to 2 years)
• Analytics Data: According to Google Analytics retention policies

Your Rights and Choices

GDPR Rights (EU Residents)

If you are located in the EU, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (subject to legal obligations)
• Portability: Receive your data in a structured format
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Revoke consent for marketing or non-essential processing

All Users

Regardless of location, you can:

• Update your account information
• Unsubscribe from marketing emails
• Request information about data we hold about you
• Request correction or deletion of your data (subject to business requirements)
• Manage cookie preferences through your browser settings

To exercise any of these rights, contact us at ceo@blastra.io.

Data Retention

We retain your personal information for as long as necessary to:

• Provide ongoing services to your account
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
• Maintain business records for legitimate purposes

Generally, we retain data for:

• Active accounts: Duration of service relationship
• Inactive accounts: Up to 3 years from last activity
• Financial records: 7 years as required by Israeli law
• Marketing communications: Until you unsubscribe

International Data Transfers

As a B2B service operating globally, we may transfer your data internationally. For EU residents, we ensure appropriate safeguards are in place for any transfers outside the EU, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Appropriate technical and organizational security measures

Children's Privacy

Our services are exclusively for B2B companies and are not intended for individuals under 16 years of age. We do not knowingly collect personal information from minors.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website
• Update the “Last Updated” date
• Notify users of material changes via email
• Maintain previous versions for reference

Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: ceo@blastra.io
Website: blastra.io
Data Protection Officer Contact: ceo@blastra.io

Business Registration Details: Registered as osek patur in Israel under ID 337663496, located at Revivim 8, Tel Aviv, operated by Ekaterina Rozenoer.