FAQ

Frequently asked questions about the service

Eligibility & Services

Can I use your services if I have a B2C SaaS?

No, Blastra currently only works with B2B companies. The directory selection and submission strategies are specifically tailored for B2B software and services.

Do you work with gaming, casino, or adult content companies?

No, Blastra does not support gaming, casino, or adult content verticals. Our service is designed for B2B SaaS companies in professional software categories.

Do you work with development agencies, consulting firms, or service providers?

No, Blastra is designed specifically for B2B software products and SaaS tools. We focus on software directories that list products with features, pricing, and user reviews. Service providers, agencies, and consultancies belong on business directories (like Clutch or GoodFirms) that are outside our scope.

What if I have multiple products?

Blastra's platform currently only supports one product per company. You can either submit your flagship product with us, or you can submit your software as a platform (if this fits and you indeed sell all products together). We plan to add multi-product support by the end of 2026.

Do you help with listings management on marketplaces like AWS Marketplace, Microsoft AppSource, etc.?

No. We may get there, but currently we are only focused on software directories where you do not transact with clients (as in marketplaces).

Do you work with paid directories?

Not yet, but we are planning to. If urgent, please reach out to ceo@blastra.io

I already have listings on some directories. Will you create duplicates?

No, Blastra never creates duplicate listings. If you already have presence on certain directories, Blastra will either update your existing listings as needed or replace them with other relevant directories from the network. Learn more about software directories and how they work in our glossary.

What if I'm already listed on some directories and want to manage my existing listings on your platform?

It can be done. For now, we handle such cases manually—you add your credentials for a certain listing to the platform or assign us as an admin of your listing and we handle it from there. If you have any questions, please reach out to ceo@blastra.io

Do you specialize in cybersecurity companies?

Yes! Blastra has deep experience working with cloud security, CSPM, SOAR, CIEM, and DevSecOps vendors. We understand the unique challenges cybersecurity companies face when reaching CISOs and SecOps teams. That said, we support all other B2B SaaS verticals as well—from marketing automation to HR tech to developer tools. Visit our /cybersecurity to learn how Blastra helps security vendors get discovered by the right buyers through targeted directory placements and security-focused messaging.

Do you submit to Product Hunt?

No, at the moment, Blastra doesn't offer PH submissions. Product Hunt is a launch platform (see the difference between launch platforms and directories) and in order for it to give you the needed visibility boost, you need to treat this submission as a launch project, which usually takes a couple of months to prepare.

Why are there no Launch Directories available on Blastra?

For now, Blastra is focused on directories that have a long-term impact and not on launch events. There are other services that allow for mass launch platform submissions.

Why are your submission packages so small compared to others?

This is by design, not a limitation. While mass submissions to hundreds of directories may be trendy and offer an instant SEO boost, Blastra doesn't believe companies can maintain consistent listings over time across dozens of directories. Here's the difference: It's fine to launch on multiple launch platforms because those listings are time-sensitive. Google and AI ignore old launch platform listings. However, listings on software directories are evergreen—they're always scanned and always matter. If your company survives the launch and the first 6-9 months (and Blastra hopes it does), you've most likely evolved significantly and will keep evolving. This means you'll need to maintain your product listings across all the directories you mass-submitted to. Most companies choose to ignore this maintenance, but it results in losing to competitors who have updated their profiles. While Blastra simplifies and automates software listings management, even Blastra is not yet at the level of being able to maintain hundreds of listings effectively. Blastra's position comes from personal experience working with multiple companies that greatly benefited from being on directories but struggled with managing listings at scale. Quality and maintainability over quantity—always.

Service Process

How does the directory submission process work?

The process is straightforward and hands-off for you. Learn how Blastra works behind the scenes. 1. Sign up - Create your free Blastra account 2. Onboard to the system - Our AI agent will help you provide all the necessary information 3. Choose your plan - Select the blast pack that fits your needs. See our pricing and plans: /pricing 4. Review directories & blast - Blastra recommends software directories according to your profile or you can select manually 5. Wait for ~1-3 weeks - Blastra starts working immediately, but directories usually take their time to review and approve 6. Receive a report - Once the listings are live, Blastra sends you final report with all the credentials for accessing all platforms You can choose between two submission methods, both producing the same quality listings: • Direct submission (with email forwarding) - Blastra creates accounts on your behalf for faster setup • Third-party submission - Blastra submits your product and you claim the profile later

What are my options for directory submissions?

You can choose between two submission methods: **Direct submission (with email forwarding):** Blastra creates directory accounts directly on your behalf using your corporate email domain. This requires setting up a temporary email alias (like listings@yourcompany.com) that forwards to Blastra's secure address (go@forward.blastra.io). This method allows faster account setup and immediate access to your listings. **Third-party submission:** Blastra submits your product information to directories as a third-party. After approval, you claim the profiles yourself using your own email address. This method doesn't require email forwarding but may take slightly longer for initial setup. Both methods produce the same high-quality listings and deliver the same results. Choose the method that best fits your workflow and security preferences. For detailed email forwarding setup instructions, see: /docs/email-forwarding

If I choose email forwarding, will I have to pay for a new email seat?

No. You only create an alias on your existing email system—not a new mailbox or seat. It's completely free to set up and takes about 5 minutes. Think of it like creating a nickname that forwards mail, not building a new mailbox. If you prefer not to set up forwarding, you can choose the third-party submission method instead.

How does direct submission with email forwarding work? Is it safe?

This applies only if you choose the direct submission method. Here's exactly how it works—no passwords, no account access, complete control. The process: You create a dedicated email alias (e.g., listings@yourcompany.com) in your own email system. You then forward that alias to Blastra (go@forward.blastra.io). Blastra uses it to sign up for directories on your behalf. When directories send verification emails, Blastra receives them and completes the setup. Why this is safe and keeps you in control: • You never give Blastra passwords or direct account access to any directory • You set up the forwarding in your own email system (you control it entirely) • Blastra can only receive emails at that alias—Blastra cannot send emails from your domain or access anything else • You can disconnect the forwarding anytime and Blastra is instantly cut off • After submission is complete, you simply remove the forwarding rule. Blastra loses access immediately. No ongoing permissions, no lingering access. Think of it like: Authorizing a Zapier integration or granting API access. You're giving temporary, scoped permission to do one specific job, and you can revoke it instantly. If you prefer not to use email forwarding, choose the third-party submission method instead—no email setup required.

How long does the approval process take?

Most tier-1 directories review and approve listings manually, so verification times can vary significantly. Blastra cannot guarantee approval speed as this depends entirely on each platform's internal processes. However, Blastra actively tracks all submissions and follows up on any delays or interruptions to keep you updated throughout the process. Typical timeline: 1-3 weeks from submission to final approval, though some directories may be faster or slower.

Is your service manual or automated?

We automate everything we can, but most of the time a human being is required to perform the actual submission process. We have trained operators who do that.

Content & Quality

How do you ensure the quality of listing descriptions?

Each directory has unique requirements for copy, including character limits, style guidelines, and formatting preferences. Blastra takes your original messaging (including any "what NOT to write" guidelines) and information from your website, then uses AI to adapt the content for each specific directory. The AI is carefully prompted to maintain high-quality copy standards, and all content is reviewed by a human before submission.

Can I see the copy of each listing before it goes live on directories?

No. Directories do not allow marketing jargon and don't honor your tone of voice; the descriptions there are very transactional and factual. The way Blastra handles them—we take the essence of your product from the information you provide us with (including documents) and organize it in a structured way. You control the information you feed Blastra with. We then modify this information with our AI to fit each directory's requirements. Some directories later modify those descriptions with their AI. Basically, it doesn't make sense to approve how things are written, only what is written and checked on your listings. Once listings are live, you can make any modification to it, and we support up to one free review for each listing we submitted.

How do you help with reviews? Do you review the software you list?

No, unless we ourselves are the users. In all other cases we help you submit your product, retrieve the review link for you, and we can help you run a review campaign, reaching out to your customers on your behalf.

What if I do not see a directory relevant to my niche?

Just let us know! Blastra is constantly expanding its directory network and can add relevant platforms for your specific industry or niche.

Policies & Guarantees

What is your refund policy?

If you are not a fit for our services or change your mind after payment, simply email ceo@blastra.io for a full refund. Please note that if Blastra has already begun work on your submissions, the refund will be prorated based on work completed versus remaining.

Do you guarantee directory approvals?

Blastra cannot guarantee that directories will approve listings, as approval decisions are entirely up to each individual platform. Similarly, Blastra cannot influence the speed of their approval processes. However, Blastra tracks all submission statuses and actively follows up on any issues or delays.

What if a directory rejects my submission?

This is rare (less than 5% of submissions), but it happens. If a directory rejects you: • Blastra provides screenshot proof of exactly what was submitted • Blastra will identify the reason and open a ticket with the directory (see how we solved two recent rejection cases and had our customers submitted) • Blastra does not offer refunds because Blastra completed the work—the rejection is outside Blastra's control • You can have Blastra resubmit if you change something (paid as a new submission) or address the directory's concern directly yourself

What happens after all submissions are live?

• Blastra sends you a final report with all login credentials, screenshots of successful submissions, and any rejection details • You get access to your Blastra dashboard with live submission status for each directory • You own these listings forever—no recurring fees, no lock-in • If you want to update listings later, you can do it yourself or request another Blastra campaign (paid separately) • If you used email forwarding, you can discontinue it once submissions are complete

Some directories have paid upgrades, do you help manage them as well?

Not at the moment, but we are planning to. If you are listed on directories with paid upgrades, such as G2 or Capterra, you should log in to your profile directly and procure the upgrades by yourself. This will not impact our ability to help you with your listings management and updates there.

Results & Tracking

How do I measure results from directory submissions?

Attribution is complex because buying decisions aren't linear, but Blastra provides two ways to track: • UTM links: Blastra includes UTM parameters in your directory profiles so any referral traffic appears in your analytics (Google Analytics, etc.) • Dashboard snapshots: Your profile credentials and screenshots let you manually check traffic patterns in each directory's native analytics Be realistic: Some traffic will be attributed, some won't. Directory listings are typically brand-building and bottom-funnel support, not top-of-funnel lead drivers.

What is Visibility Posture?

Visibility Posture is a proprietary metric that measures your brand's overall presence and credibility across third-party platforms. It assesses how you appear to both human buyers and AI discovery engines (like Large Language Models) to determine your likelihood of being selected in search results. This feature is coming soon to Blastra's dashboard—you'll be able to track your Visibility Posture score and see how your directory listings contribute to your overall brand visibility. Learn more about this and other key concepts in our glossary.

Have a question not covered here?

Contact us at ceo@blastra.io

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