How G2 AI Categories Work (And How to Get Into the Right One)

TL;DR

G2 — one of the largest software review marketplaces, with more than 2,000 categories and 200,000+ listed products — created more than 20 new AI-specific categories between March 2025 and January 2026. That's roughly one in three of all new categories G2 added during that period. Categories like Revenue AI, AI Interview Agents, and AI Documentation Generators didn't exist a year ago. Now they're live, and most of them are nearly empty.

G2 category placement is how your product shows up in buyer comparison pages, quarterly ranking reports (called Grids), and increasingly in AI search results. The newest AI categories have a handful of listed products, and most of those products have zero reviews. Getting listed in a G2 category costs nothing and doesn't require a paid plan — it's based on whether your product meets the category's feature requirements.

This guide covers what G2 AI categories are, how products get placed in them, which ones still have room, and whether it's worth pursuing for your product.

Should You Prioritize Getting Into a G2 AI Category?

Yes, if:

• Your product uses AI as a core capability (agentic workflows, ML-driven features, generative AI)
• You already have a G2 profile with reviews in other categories
• You want to appear in AI-specific buyer comparison pages and Grid reports

Maybe, if:

• You've added AI features to an existing product and aren't sure if they qualify
• You're in a category that doesn't feel right anymore because your product has evolved

One clarification: Getting into a category is the easy part — it takes a support request and 1–2 business days if approved. The harder part is accumulating 10 reviews attributed to that specific category so you appear in Grid reports. In established categories like AI Customer Support Agents (with tens of thousands of reviews), you're competing with Talkdesk, Zendesk, and Salesforce. In newer categories like Revenue AI or AI Documentation Generators, you could be among the first products with any reviews at all.

One in Three New G2 Categories Is Now AI

Between March 2025 and January 2026, G2 added dozens of new categories to its taxonomy. More than 20 of those were AI-specific — roughly a third.

Meanwhile, G2's AI parent category contains more than 18,000 products out of approximately 200,000 total — nearly 1 in 10 of all products on the platform. Most of those products are concentrated in a handful of massive categories. The newest AI categories are the opposite — nearly empty, with products that have zero reviews.

Here's what the timeline shows. The first wave (March/April 2025) established the foundations: Emerging AI Software as the catch-all incubator, GEO Tools, AI Customer Support Agents, AI IT Agents, AI SDRs, and AI Coding Assistants. These were categories G2 had been watching take shape inside broader categories for months.

By mid-2025, the categories got specific. G2 chose names like "Autonomous Endpoint Management" over something broad like "AI for security," and "AI Software Testing Tools" instead of a general "AI for testing." G2 was slicing by function, not by technology.

Then came the agentic wave. AI SOC Agents, AI Agents for HR, AI Interview Agents — six categories following the same pattern: "AI [job function] Agents." G2 is organizing AI software by the job it performs. They confirmed this direction by launching "Best Agentic AI Products" as a new award in their 2026 Best Software Awards.

The last categories created (Revenue AI, AI Documentation Generators, AI-SPM, AI Interview Agents) are the emptiest. Some have products listed with zero reviews. These are the ones where moving first matters most.

For the complete list of all AI categories with creation dates, see the appendix.

The Emerging AI Software Category Deserves Special Attention

One category in this list works differently from the rest: Emerging AI Software.

G2's research team explicitly described it as an incubator. In their March/April 2025 category announcement, G2 principal research analyst Matthew Miller put it this way: the team created this category to track AI innovations, and as clusters form inside it, they investigate whether a new standalone category has emerged.

This means Emerging AI Software is both a landing zone and a launchpad. Products that don't fit neatly into existing AI categories get placed here. When enough similar products accumulate, G2 spins out a new category — and the products in that cluster become the founding members.

At the time of writing, Emerging AI Software has more than 1,600 verified reviews. The bar for inclusion is broad: a product must be AI-first, with ML or deep learning at its core, and offer functionality that goes beyond existing AI categories.

If your product is novel — if buyers keep telling you "I don't know what category you're in" — this might be exactly where you belong. And being in the incubator when your cluster gets spun out means you're in the new category from day one, with a head start on reviews.

Reading the Opportunity: What Category Maturity Looks Like

Every AI category on G2 has a different level of competition. Two numbers tell the story: how many products are listed (how crowded the category page is) and how many reviews exist (how established those products are). The difference between entering a category with tens of thousands of reviews and one where most products have zero is the difference between joining a marathon already in progress and arriving at the starting line before the race begins.

Established categories: AI Customer Support Agents, AI Orchestration, AEO Tools (originally GEO Tools), AI App Builders, and AI Avatar Generators all have large review volumes — some exceeding 10,000 total reviews. These categories are dominated by established enterprise vendors. Getting into these categories is still worth doing for discoverability, but don't expect to reach the top of the Grid quickly.

Growing categories: Autonomous Endpoint Management, AI Recruiting, AI Coding Assistants, and Emerging AI Software have enough reviews to generate Grid reports but aren't so crowded that new entrants are invisible. A focused review collection effort — see our guide to collecting G2 and Capterra reviews — could get you on the Grid within a quarter or two.

Opportunity categories: AI SOC Agents, Contact Center AI Observability, AI Documentation Generators, AI-SPM, AI AppSec Assistants, Revenue AI, AI Interview Agents, and AI Medical Diagnostic Platforms. Several of these were created in the last few months. Many listed products have zero reviews. Grid eligibility is within reach for any product that starts collecting reviews now.

For a complete list of all AI categories with creation dates and maturity stages, see the appendix.

You Might Already Be in an AI Category

G2 doesn't always wait for you to ask. Products get added to categories through three paths:

When you first submit your product to G2, the research team evaluates your features and places you in all categories that fit. This happens during the initial 3–5 business day verification period.

When G2 creates a new category, the research team populates it with existing products that meet the inclusion criteria. G2's categorization methodology page confirms that products are added to categories "when submitted on G2, when a new category is created, and when a category cleaning occurs." This means your product could have been placed in an AI category without you requesting it — or even knowing about it.

During category cleaning, G2 analysts periodically audit the products in a category, updating definitions, inclusion criteria, and product placements.

Here's what we don't know: whether G2 notifies vendors when their product is added to a new category through this automatic process. G2's notification system supports alerts for Grid quadrant movements and new reviews, but there's no documented notification specifically for new category placements. Their category name change FAQ explicitly states they don't send communications for category updates.

How to check: Go to my.G2, navigate to Product Profile → Product Information → Product Categories. You'll see every category your product is currently listed in.

How to Request an AI Category (Step by Step)

If your product isn't in the AI category where it belongs, here's the process:

Step 1: Find the right category. Browse G2's category pages and look at the inclusion criteria. Every category has a "What is [category name]?" section — click "Show More" to see the specific feature requirements. Your product needs to meet these requirements, not just be tangentially related.

Step 2: Request the addition. Go to my.G2 → Product Profile → Product Information → Product Categories → select "Request Updates." This opens a support case with G2.

Step 3: Provide evidence. G2 encourages submitting specific evidence that your product meets the feature requirements: recorded demos, blog content, presentations, or documentation showing how your product delivers the required functionality. The more concrete you are, the faster the evaluation goes.

Step 4: Wait for evaluation. A market research analyst reviews your request against the category's inclusion criteria. If approved, changes reflect on the site within 1–2 business days.

A few things to know about this process: G2 categorizes products by functionality and features, not by use case or who uses them. They'll place your product in all categories it qualifies for. There's no limit to how many categories your product can be in, and this applies equally to free and paid profiles. Category placement itself is free.

One more detail that matters: G2's documentation doesn't describe a process for voluntarily removing your product from a category once you're in. As long as your product continues to meet the feature requirements, the listing stays. Getting into an AI category is a durable visibility gain.

From Grid Placement to Grid Impact

Being in a category is step one. Here's what determines whether it helps you:

How Review Attribution Works (And Why You Should Audit It)

Reviews on G2 get attributed to categories through three mechanisms, in order of reliability:

Reviewer selection: When users write reviews, they select which categories their review applies to. If you're in AI SDRs but your reviewers only select "Sales Engagement Software," those reviews won't count toward your AI SDRs Grid placement. You may need to guide reviewers to select the AI category when leaving feedback.

NLP auto-attribution: G2 uses natural language processing to analyze review text and attribute reviews to relevant categories on an as-needed basis. The timing of this process is unpredictable.

Manual audit: G2 occasionally performs manual reviews to ensure attribution accuracy. This happens on G2's timeline, not yours.

The takeaway: don't assume reviews are landing in the right category. Check your review attribution in my.G2 periodically, especially after being added to a new AI category. Existing reviews don't automatically re-attribute — new reviews going forward will give reviewers the option to select the new category.

Grid Eligibility and Badge Rules

10 reviews in a category unlocks Grid eligibility. G2 publishes Grid reports quarterly for categories that meet their data requirements. The minimum threshold for a product is 10 reviews in that specific category. (The category itself also needs at least six products with 10+ reviews and 150+ reviews overall.) In a brand-new AI category, being among the first products to hit 10 reviews puts you on the Grid early.

Grid placement is free. Badge usage requires a paid plan. As of the Summer 2025 report release (June 2025), displaying badges (Leader, High Performer, etc.) in your marketing materials requires a G2 Brand Starter plan or higher, starting from $2,999/year for small businesses in Year 1 (increasing in Year 2). Grid placement itself — appearing on the Grid, being ranked — costs nothing. For a deeper dive into how badges work, see our complete guide to earning G2 badges.

Quarterly deadlines matter. G2 publishes its report schedule on their research agenda — check there for exact deadlines. If you're trying to appear in a Grid report for a new AI category, work backward from the next upcoming review deadline.

A Category Win in Under a Year: Profound

Here's what getting AI category strategy right looks like in practice.

Profound is an Answer Engine Optimization platform — it helps brands monitor and manage how AI systems represent them. When G2 created the GEO Tools category in March 2025 (later renamed to AEO Tools), Profound was one of the products placed there. By February 2026, Profound was named a Top 50 AI Product in G2's 2026 Best Software Products, ranking #34 across all B2B software.

That's under a year from category creation to Best Software recognition. At the time of their February 2026 Series C announcement ($96 million round at a $1 billion valuation, bringing total funding to more than $155 million), Profound reported serving more than 700 enterprises. Their CEO, James Cadwallader, used the G2 recognition as a signal that AEO had become a core marketing discipline — the G2 category placement became part of their market-creation narrative.

Profound collected reviews aggressively in their specific category, reached Grid eligibility quickly, and used the G2 recognition to reinforce their market positioning. The category was new, they moved fast, and they turned a G2 listing into a visibility engine.

Why This Matters for AI Search Visibility

G2 categories are structured, labeled data — exactly the kind of signal AI systems rely on when assembling answers about software comparisons. A product that exists in the right G2 AI category with reviews has a fundamentally different discoverability profile from one that doesn't. AI search visibility depends on your product being present across the third-party sources AI systems trust, and G2 is one of the highest-authority sources in B2B software.

G2 knows this. Their post-acquisition hiring shows explicit investment in becoming the primary citation source for LLMs and AI agents — with new engineering and product leadership focused on AI-powered software discovery and a growing team dedicated to how G2 content surfaces in generative search. Getting into the right AI category now positions your product for how G2 plans to serve buyers going forward.

One more thing to watch: In January 2026, G2 acquired Capterra, GetApp, and Software Advice from Gartner — consolidating four of the largest software review platforms under one company. The deal closed in early February 2026. As of this writing, no changes to G2's category taxonomy have been announced as a result of the acquisition. But the combined platform will eventually unify its taxonomy across all four properties. If you're planning your category strategy, this is worth monitoring — what you do on G2 today may carry across a much larger footprint in the future.

What We Don't Know

G2's documentation is thorough on some points and silent on others. A few things we couldn't verify:

How quickly auto-placement happens for new categories. When G2 creates a new category, we know they populate it with existing products — but we don't know the timeline. It could be simultaneous with the category launch, or it could take weeks.

Whether vendors are notified about auto-placement. We found no documentation confirming that G2 sends a notification when your product is added to a new category through their research team's initiative. The safest assumption is that they don't.

The exact rejection rate for category placement requests. G2 doesn't publish data on how often placement requests are denied. Anecdotally, if your product clearly meets the feature requirements, approval is straightforward.

Key Takeaways

1. G2 created more than 20 AI-specific categories in 10 months and is still adding more. If your product has AI capabilities, there's likely a category for it.
2. Check my.G2 right now — you might already be in an AI category without knowing it.
3. Category placement is free and has no limit. The paid tier gates badge usage, not categorization.
4. The newest categories (Revenue AI, AI Interview Agents, AI Documentation Generators, AI-SPM) are wide open. Getting 10 reviews puts you on the Grid.
5. Emerging AI Software is G2's incubator. If your product doesn't fit anywhere else, this is both a landing zone and a launchpad for when your category eventually gets created.

Source Documentation

Primary Sources (Dated)

Additional Monthly Category Announcements

G2 publishes new category announcements monthly. All announcements from May 2025 through January 2026 were reviewed for this guide. They're available at company.g2.com/news.

Appendix: AI Category Timeline and Maturity

Maturity stages are Blastra's assessment based on publicly visible data at the time of writing. "Limited public data" means the total review count was not visible in the category page metadata when we checked. Categories with limited public data are generally newer with lower volumes. G2 adds new categories monthly and may update inclusion criteria — verify against official sources for current requirements.

About This Guide

Blastra helps B2B software companies manage their presence across directories like G2, Capterra, and 30+ other platforms. Our Visibility Posture assessment can tell you which G2 AI categories your product qualifies for and whether you're already listed.

This guide reflects publicly available G2 documentation and category data as of March 2026. G2 adds new categories monthly and may update inclusion criteria. Verify against official sources for the most current requirements.