Software Directories That Actually Reach Latin America

Latin America's SaaS market hit USD 21.4 billion in 2024 and is projected to reach USD 45.1 billion by 2030 - a 12.5% CAGR, roughly double the pace of North America's SaaS market. Brazil accounts for close to half.

If you're a B2B software company expanding into the region, the product localization and go-to-market playbook gets plenty of attention. The directory strategy gets almost none. And yet software directories are one of the best ways to reach local buyers in their native language. You just need to know which ones actually show up in LATAM.

68% of Brazilian software buyers prefer product training in Portuguese. 65% prefer the software UI in Portuguese. Spanish-speaking buyers show an even stronger preference for in-language sales and marketing materials, according to Gartner Digital Markets research. If these buyers are researching software in their language, and your listings only exist on English-language platforms, you're invisible during the comparison phase. AI tools scanning directories for product recommendations face the same gap - if your listing on a localized site is missing or outdated, it's not part of the dataset AI uses to answer a buyer's question in Spanish or Portuguese.

We mapped out which global directories have localized LATAM reach, which local directories are worth your attention, and where the gaps are. (For the broader case on why directory strategy works as a competitive moat, see our earlier post.)

The Global Directories: Who Shows Up in LATAM

Every major software directory claims global reach. The LATAM reality ranges from "fully localized country-specific sites" to "we have a regional filter somewhere."

Capterra - Your Gateway to LATAM Markets

Capterra - acquired by G2 together with GetApp and Software Advice, and now part of what we call G2 Digital Markets - has the deepest LATAM reach of any global directory. But your listing isn't automatically there. Without translations set up, your product won't appear on the localized country sites. To show up, you need to set up translations through the International Markets section in your G2 Digital Markets vendor dashboard.

What is little known yet very important for local reach: Capterra has dedicated country domains for Mexico (capterra.mx), Brazil (capterra.com.br in Portuguese), Argentina (capterra.com.ar), Chile (capterra.cl), and Colombia (capterra.co) - with a physical office in Mexico City. Each country site shows locally popular software categories and the Brazilian site runs a Portuguese-language blog with regionally relevant content.

Beyond those five country domains, Capterra's vendor localization settings support five additional LATAM markets: Costa Rica, Dominican Republic, Ecuador, Panama, and Peru. Vendors can customize descriptions for all nine Spanish-speaking LATAM locales plus Brazilian Portuguese - ten LATAM locales total.

A killer feature of the G2 Digital Markets platform: you can tailor your product descriptions per language and per country, adjusting for local nuances including pricing in local currency. It is a killer feature quite literally, however, because localization is available per category and per locale - which creates an enormous number of content variations. If you list in 3 categories across 10 LATAM locales, that's 30 descriptions to write and maintain. And when you update your English description, the localized versions don't update automatically. Teams often forget to sync changes across languages, so localized descriptions drift out of date - and when they drift, LATAM buyers and AI systems scanning those listings get stale information.

Capterra badges (Shortlist, Best Ease of Use, Best Value) are global rather than regional - there's no "Best in Latin America" badge. But if a buyer in São Paulo searches for CRM software on capterra.com.br, your listing shows up in Portuguese with local context.

Capterra also offers PPC advertising with country-level targeting, with budgets starting from $500 per month - and it's available across the entire G2 Digital Markets family. Extremely useful for testing demand in a specific LATAM market before a broader push. We covered the full vendor pricing model across Capterra and G2 in a separate post.

G2 acquired Capterra, GetApp, and Software Advice in early 2026, and the deal has closed. In early April 2026, vendors began receiving emails from the newly renamed G2 Digital Markets (formerly Gartner Digital Markets) announcing the brand change - but no changes to vendor operations. Everything stays as it currently is for now, including the localized LATAM sites.

GetApp and Software Advice - Same Infrastructure, Uneven Coverage

GetApp, also acquired by G2 as part of the G2 Digital Markets deal, runs localized sites for Mexico (getapp.com.mx) and Brazil (getapp.com.br), with additional localization support for Chile and Colombia in its vendor settings. Narrower than Capterra's ten LATAM locales, but still meaningful.

Software Advice, the third property in the deal, has no LATAM localization at all. Its vendor localization settings only offer German, English, and French - zero Spanish or Portuguese options. If you've been waiting for Software Advice to expand into LATAM, this is the clearest signal that it wasn't on their roadmap.

G2 - Regional Badges and Geo-Specific Reports

G2, the largest B2B review platform, supports reviews and badges in Spanish and Portuguese. You can earn regional recognition like "High Performer - Latin America" or "Leader - Latin America" on G2's quarterly Grid reports - vendors like Insightful and UserGuiding have earned these badges in recent quarters.

G2 generates Grid reports segmented by geography - including Latin America, the Americas, and specific sub-regions. Your product can appear in a "Latin America" Grid even if it doesn't rank on the global Grid, provided you have enough reviews from users in the region. G2 determines reviewer geography from profile data, so LATAM customers who leave reviews with their location help build your regional Grid standing.

G2's localization push has been EMEA-first, though. When they announced expanded language support in January 2025, the focus was on their 29 million annual European visitors. Latin America wasn't mentioned as a priority region. There's no g2.com.mx or g2.com.br - localization happens through browser language detection on the main g2.com domain, so the discovery experience for a LATAM buyer browsing G2 is still English-first by default.

If you're collecting reviews for G2 badges, ask customers in LATAM to submit reviews in Spanish or Portuguese and make sure their profiles include their location. Those reviews feed your regional Grid reports.

Gartner Peer Insights - Reviews in Spanish and Portuguese, No Localized Site

Gartner Peer Insights accepts reviews in seven-plus languages including Spanish and Portuguese, and "Latin America" is available as a regional filter when browsing reviews. Gartner hosts conferences in Latin America and publishes LATAM-specific research.

There's no localized Peer Insights site, though. The experience is the global gartner.com/reviews with language and region filters. For vendors targeting enterprise buyers who already engage with Gartner research, having Spanish and Portuguese reviews on Peer Insights adds credibility. Our Gartner Peer Insights guide covers the full mechanics.

TrustRadius - Recently Expanded, Still US-Centric

TrustRadius started accepting multi-language reviews in June 2025 - a recent change from their previously English-only policy. Spanish and Portuguese are now supported.

The platform itself remains English-only with no localized sites. For companies with a strong US presence expanding south, TrustRadius reviews from LATAM customers add depth to an existing profile. As a standalone LATAM strategy, it's limited.

SourceForge, PeerSpot - Minimal to None

SourceForge has a "South America" regional directory page, but the platform is English-only with no regional badges or localized experience. PeerSpot has no LATAM coverage at all - English-only, no regional programs.

Neither is worth prioritizing for LATAM specifically.

The Local Directories Most Companies Haven't Found Yet

Global directories cover LATAM unevenly. Local directories fill that gap - and some of them have serious scale.

ComparaSoftware - The Pan-LATAM Directory

ComparaSoftware is the largest LATAM-native software directory comparison platform. Founded in 2017 through Chile's StartUp Chile accelerator, it now covers 14 countries: Mexico, Argentina, Chile, Brazil, Peru, Colombia, Ecuador, Bolivia, Guatemala, Costa Rica, Uruguay, Paraguay, Venezuela, and Spain.

The numbers: more than 5,000 programs listed across 500-plus categories, more than 5 million annual visits as of 2019, and over 67,000 businesses advised. Top traffic comes from Mexico and Colombia.

The platform is free for buyers and for basic vendor registration. Revenue comes from qualified leads sent to software vendors - a pay-per-lead model similar to how Capterra operates.

ComparaSoftware doesn't run a formal badge or awards program. Its value is reach into Spanish-speaking markets where global directories have limited presence - particularly in smaller LATAM countries like Ecuador, Bolivia, and Guatemala where Capterra and G2 have no localized sites.

For companies selling into Spanish-speaking Latin America, claiming your ComparaSoftware profile is free and takes minutes. It's the lowest-friction way to appear where LATAM buyers are comparing software.

B2B Stack - The Brazil Directory (With Awards That Mean Something)

If Brazil is your target market, B2B Stack is the platform to know. Founded in 2018 in São Paulo, it's the largest Brazil-specific software review and comparison platform.

The scale is worth paying attention to: more than 300,000 monthly buyers, 500-plus categories, and partnerships with Salesforce, Oracle, Google, and Qualtrics. Enterprise customers using the platform include KPMG, Whirlpool, Globo, and Rappi.

B2B Stack runs the B2B Awards - described as Latin America's largest software recognition event. Now in its eighth year, the 2025 edition honored 50 products across 10 categories at the Growth Conference in São Paulo. Winners are selected entirely on review volume: the top 5 products per category by total valid evaluations, with a minimum of 5 published reviews.

The methodology is straightforward: get the most reviews in your category, you win. For a company entering Brazil and willing to invest in a local review campaign, the path to recognition is transparent - no opaque rating algorithms, no market-presence weighting.

The platform is entirely in Portuguese. If you're serious about Brazil, your team needs someone who can manage a Portuguese-language listing and review presence.

Evaluando Software - Niche but Established

Evaluando Software, based in Argentina, is a smaller directory focused primarily on ERP and CRM software. It also offers consulting services - ERP implementation audits, digital transformation advisory - making it more of a hybrid consulting-directory than a pure comparison platform.

For companies in the ERP or CRM space specifically targeting Argentina and surrounding markets, Evaluando is worth a profile. For everyone else, it's probably not where to start.

FAQ

Do I need to create separate Capterra profiles for each LATAM country?

No. You manage one product listing across all Capterra country sites from a single vendor dashboard. You do need to set up translations for each locale through the International Markets section - your listing won't appear on localized sites until you do. But there's no separate profile to create or manage per country.

Which directory should I start with for LATAM?

Capterra - set up translations through the International Markets section in your G2 Digital Markets vendor dashboard. You can target specific LATAM locales like capterra.mx or capterra.com.br with tailored descriptions. After that, register on ComparaSoftware (free, 14 countries) and B2B Stack if Brazil matters to you.

Can I run paid ads targeting specific LATAM countries?

Yes - Capterra's PPC program lets you target by country, with budgets starting from $500 per month. You can test demand in one market before committing to a broader regional push.

Does G2 have LATAM-specific reports?

Yes. G2 generates Grid reports segmented by geography, including "Latin America." You can earn regional badges even if you don't appear on the global Grid - the key is having enough reviews from LATAM-based users. See the G2 section above for how reviewer geography works.

What about directories Blastra doesn't cover yet?

Blastra currently manages listings on major global directories. We don't yet cover LATAM-specific directories like ComparaSoftware, B2B Stack, or Evaluando Software - but we're evaluating which regional directories to add. If LATAM directory coverage matters to your team, reach out to us and let us know which markets you're targeting. That helps us prioritize.

How do I keep localized Capterra descriptions up to date?

This is a common trap. When you update your English description, the localized versions stay unchanged. Teams often update their main profile and forget to sync changes across languages. Add "update Capterra translations" to your process whenever you revise the English listing.

A SaaS listings management strategy that only covers English-language platforms misses the fastest-growing software region in the world. The directories that reach Latin America exist - most companies just haven't looked for them yet.

Source Documentation

We reviewed the following sources for this post. Where possible, we verified claims directly by visiting the localized directory sites.

Primary Sources (Verified)

Localized Sites (Directly Verified)

Vendor Localization Settings (Verified via GDM Vendor Dashboard, April 2026)

Market Size Sources

Brazil's share (~45%) is consistent across sources.