How Gartner Peer Insights Actually Works: VOC, Reviews, MQ

TL;DR

Gartner Peer Insights (GPI) is the only review platform where your customer reviews are used as inputs in Magic Quadrant evaluations. Your reviews do double duty, earning you a Customers' Choice badge on GPI while also influencing how Gartner analysts evaluate your product. And following G2's acquisition of Capterra, GetApp, and Software Advice, GPI is now Gartner's only remaining software directory, which probably means they'll be investing more in it. If the methodology below feels intimidating, you're not alone. We tried our best to make it accessible, and even that was difficult. You need 20+ verified reviews in an 18-month window, from customers at companies with $50M+ revenue. Gartner even funds your first $1,250 in review incentives. The catch: GPI has the strictest marketing compliance rules of any platform we've covered: pre-approval is required before using your badge. And the VOC publication schedule is buried in a four-tab Excel file that most vendors never decode. We extracted all 58 markets on the Feb–June 2026 schedule with their exact review windows and freeze periods below, as a worked reference for how the cadence runs. Those cycles have since run, several of them a month or two later than first planned. The current calendar (last updated September 4, 2026) lists 49 markets publishing from September 2026 through January 2027, and we summarize the ones still collecting reviews below.

Should You Prioritize Gartner Peer Insights?

Before diving into the methodology, here's our assessment.

GPI is probably worth it if:

• You sell to enterprise buyers at organizations with $50M+ revenue
• Your product maps to a Gartner Magic Quadrant or Market Guide category
• You have 20+ enterprise customers who could write reviews within 18 months
• You want your customer feedback to influence how Gartner analysts evaluate your market
• You're prepared to follow strict marketing compliance rules when using recognition

GPI is probably not worth it if:

• Your customers are primarily SMB or midmarket (reviews from companies under $50M revenue don't count toward VOC or Customers' Choice — they still appear on your profile, but won't earn you a badge)
• Your product category doesn't have a corresponding Magic Quadrant or Market Guide
• You have fewer than 20 enterprise customers who've deployed in the past 18 months
• You need quick recognition wins (Capterra badges are faster and more accessible)

If that describes you today, the Gartner alternatives list covers review directories that accept enterprise software and ask less of a vendor while you build toward GPI.

The math: Customers' Choice goes to vendors scoring above market average on both axes. In established categories like SIEM or CRM, you're competing against vendors with hundreds of reviews and dedicated analyst relations teams. In newer or narrower categories, the bar is lower — but check whether your market even has a VOC publication scheduled.

Start here: Visit gartner.com/reviews, search for your product category, and look at the current Customers' Choice vendors. How many reviews do they have? What's their rating? That's your benchmark.

How GPI Compares to PeerSpot and TrustRadius

GPI is the only enterprise review platform whose data feeds into analyst research (Magic Quadrants). PeerSpot offers the deepest case-study-style reviews for security and IT. TrustRadius has the lowest barrier to entry with broader B2B coverage. Here's the full comparison:

The key difference: GPI is the only review platform where your customer feedback directly influences analyst research. If your buyers check Magic Quadrants before purchasing, GPI reviews carry weight beyond the badge itself.

PeerSpot is a strong alternative if you're in cybersecurity, IT infrastructure, or cloud — and if your customers can write detailed case-study-style reviews. PeerSpot reviews are public and named, which adds credibility. (See our PeerSpot awards guide for the full methodology.)

TrustRadius is the most accessible of the three — it covers a broader range of B2B software, has transparent reviewer identities, and its Buyer's Choice award requires just 10 reviews with 75% positive sentiment across capabilities, value, and customer relationship. If you're evaluating where to start, TrustRadius has the lowest barrier to entry.

For diversification: Having reviews across multiple enterprise platforms means you're not dependent on one company's algorithm changes, pricing decisions, or review policies. GPI for analyst influence, PeerSpot for deep case studies, TrustRadius for broader reach — they complement each other. For a real-world example of this approach, see how TeamViewer manages awards across 8+ review platforms.

For a review strategy framework: Our guide to handling software reviews strategically covers response frameworks, timing considerations, and how to turn negative feedback into improvement signals across all platforms.

How Voice of the Customer Works

To qualify for Customers' Choice in 2026, you need 20+ eligible reviews from companies with $50M+ revenue within an 18-month window, with at least 15 ratings each for Capabilities and Support/Delivery. Your product must cover 50%+ of the capabilities Gartner defines for your market. Here's how the full system works.

A note on terminology: GPI doesn't use "categories" like G2 or Capterra. They use markets — and these aren't self-selected by vendors. Each market is defined by Gartner analysts and maps to a specific Magic Quadrant or Market Guide publication. The market definition includes which capabilities your product must cover (50%+ required to qualify) — a dynamic that shapes what your software "is" in the eyes of buyers — and markets get renamed, merged, or retired as Gartner's analyst research evolves. They also have their own individual publication schedules — not quarterly like everyone else. You'll see "market" throughout this guide where other platforms would say "category." We feel we deserve a badge just for decoding all of this.

The Four Quadrants

GPI's Voice of the Customer reports place products into four quadrants based on two axes:

• Customers' Choice (upper-right) — Above market average on both Overall Experience AND User Interest & Adoption.
• Strong Performer (upper-left) — High experience scores, but lower adoption metrics
• Established (lower-right) — High adoption, but lower experience scores
• Aspiring (lower-left) — Below market average on both axes

Being included in a VOC report at all is hard — the review threshold is high given the nature of enterprise buyers, and reports cap at 25 vendors. Any quadrant means you're in the room. Customers' Choice is the badge that matters for marketing — it's the equivalent of G2's Leader or PeerSpot's Tech Leader.

Go deeper: Gartner Peer Insights Customers' Choice and Gartner Peer Insights Strong Performer — what each placement signals to buyers and AI search, and how they differ.

The Two Axes

Y-Axis: Overall Experience A composite score of three elements:

• Overall Rating
• Capabilities rating
• Support/Delivery rating

X-Axis: User Interest & Adoption A composite score of three elements:

• Review/consideration score (how reviews perform relative to the market)
• Willingness to recommend
• Market coverage (across industry, region, and company size)

The June 2025 Methodology Shift

Gartner updated the VOC methodology in June 2025 (v3.5). Reports published through May 2025 used the older approach; everything from June 2025 onward uses the updated version. The key changes:

• Adjusted weightings for industry, company size, and region in the scoring model
• Vendor consideration frequency is now incorporated into the User Interest & Adoption score (X-axis) — meaning how often buyers include you in their evaluation shortlist affects your positioning
• Segment views (breakdowns by industry, company size, or region) are now exclusive to Interactive VOCs for reports after September 1, 2024. A market needs 5+ qualifying vendors and 400+ total reviews to get segment graphics

The segment views change matters because segment placement can differ from your overall placement. A product that's Customers' Choice overall might be "Strong Performer" in the enterprise segment, or vice versa. If your buyers filter by segment, that's the quadrant they see.

What this means practically: If you earned Customers' Choice before June 2025, your next evaluation uses different scoring. The fundamentals haven't changed (reviews, ratings, adoption still matter), but the weightings have shifted — particularly around how broadly your reviews represent different industries and company sizes.

Inclusion Requirements

To appear in a VOC report at all, your product needs:

Maximum 25 vendors per VOC document. If more than 25 products qualify, only the top 25 are included. Segment views (by industry, company size, or region) may include different vendors.

Recognition is valid for 15 months from the VOC publication date, or until the next VOC report for that market — whichever comes first.

Source: Voice of the Customer Methodology (v3.5, June 2025 — current methodology for all VOC reports published June 2025 onward)

The VOC Publication Schedule (Decoded)

Each GPI market has its own publication date, review eligibility window, and freeze period — there's no universal quarterly cycle. The official schedule is buried in a downloadable Excel file with four tabs and datetime-formatted dates. We decoded it.

The official schedule lives in a downloadable Excel file with four tabs, datetime-formatted dates, and terminology that isn't explained until you find the "About" tab: Gartner Peer Insights VOC Calendar (Excel)

We first extracted all 58 markets on the February to June 2026 schedule, with their review windows, freeze periods, and publication dates (pulled February 4, 2026). Those cycles have since run, so the tables below now serve as a worked reference for how the cadence runs, with each market's actual publication month noted where Gartner moved it. Above them is a summary of the cycles in the version of the calendar last updated September 4, 2026, which we checked on October 4, 2026.

How to Read the Schedule

Each market listing has five dates you need to understand:

The freeze period is the hidden deadline most vendors miss. If you're not already listed in your GPI market before the freeze period starts, you cannot be added until after the VOC is published. For a February 2026 publication, freeze periods started as early as August 2025 — six months before the report comes out.

What's on the Calendar Now: September 2026 to January 2027

The September 4, 2026 version of the calendar lists 49 markets across five publication months. The first three are already locked: review windows for the September 2026 (8 markets) and October 2026 (9 markets) rounds closed at the end of July and August, and the November 2026 round (12 markets) closed on September 30, 2026.

Two rounds are still collecting reviews. In both, the freeze period has already started, so only products already listed in the market can take part.

December 2026 (10 markets). Review window May 2025 to October 31, 2026; freeze started August 2026; VoC dashboard live from September 2026.

January 2027 (10 markets). The first 2027 round on the calendar. Review window June 2025 to November 30, 2026; freeze started September 2026; VoC dashboard live from October 2026.

Markets publishing after January 2027 are not on the calendar yet. Gartner says it aims to post markets about two months before their announcement date, so check the file monthly.

The February to June 2026 Round (Worked Reference)

The headings below show the publication month each market was planned for when we pulled the calendar in February 2026. Where a market published in a different month, or skipped the round, the table says so.

February 2026 Markets (13 markets) — Published

These VOCs have already published. Review windows are closed. If you're in one of these markets, the next round is your target. It often comes around a year later: SD-WAN, Adaptive Project Management and Reporting, and Digital Adoption Platforms published in February 2026 and are scheduled again for January 2027. Check the calendar file for the next review window start date.

March 2026 Markets (14 markets) — Published; Review Windows Closed Jan 2026

April 2026 Markets (12 markets) — Published; Review Windows Closed Feb 2026

Review windows for these 12 markets closed February 28, 2026, so this round is locked. Ten published in April 2026, Email Marketing followed in May, and AI Code Assistants had no VoC publication this round. Check gartner.com/reviews for the results, and the calendar file for when each market's next review window opens.

May 2026 Markets (7 markets) — Published; Review Windows Closed Mar 2026

June 2026 Markets (12 markets) — Published; Review Windows Closed Apr 2026

This cycle has run; its review windows closed at the end of April 2026 and its freeze period ran from February 2026. Most of these markets published in June 2026, Revenue Enablement Platforms came out early in May, two moved to July, and AI-Augmented Software Testing Tools skipped the round. If you're in one of these markets, your next shot is the following round. Check the calendar file for the next review-window start date.

Markets That Skipped the Round

Digital Experience Services is listed in the calendar with "No VoC publication in the current round." No explanation given. Since our February pull, the calendar's update log has added the same note for AI Code Assistants, AI-Augmented Software Testing Tools, Data Observability Tools, AI in CSP Customer and Business Operations, and Network Management Tools. This happens when markets are being redefined or merged, and sometimes with no stated reason.

Dates Shift — A Lot

When we first pulled the calendar in February 2026, its archive tab tracked 92 schedule changes since January 2025. Gartner clears each year's entries from the archive the following spring, so the September 2026 version lists 30 updates logged since February 2026: 23 publication months moving later and 6 markets skipping a round. Markets routinely move 1-3 months later than originally planned (we didn't find any that moved earlier). The review eligibility window usually doesn't change when dates shift; only the publication date slides.

Market names also change mid-cycle. Recent examples:

• "Enterprise Backup and Recovery Software Solutions" → "Backup and Data Protection Platforms"
• "Active Metadata Management" → "Metadata Management Solutions"
• "Breach and Attack Simulation (BAS) Tools" + "Penetration Testing Tools" → merged into "Adversarial Exposure Validation"

What "tentative" really means: Plan around these dates, but check the calendar monthly. Gartner updates the Excel file regularly (the version we checked on October 4, 2026 was last updated September 4, 2026), though the downloadable file may lag 24-48 hours behind the vendor portal.

Source: VOC Publication Calendar (Excel), last updated September 4, 2026 (checked October 4, 2026); February to June 2026 tables first extracted February 2026

Step-by-Step: Working Toward Customers' Choice

Now that you understand the requirements, here are the five steps to work toward Customers' Choice: confirm your market exists, find your deadlines, set your review target, collect reviews, and monitor your positioning.

Step 1: Confirm Your Market

GPI organizes products into "markets" that align with Gartner's Magic Quadrant and Market Guide definitions. This is different from G2 or Capterra categories — GPI markets are analyst-defined.

Visit gartner.com/reviews and search for your product or market. If your product isn't listed, you can request to be added. Listing approval takes approximately 8-10 business days.

If your category doesn't exist: GPI only covers markets that have corresponding Magic Quadrant or Market Guide publications. If Gartner hasn't defined your market, GPI isn't an option right now.

Step 2: Find Your Market's Deadlines

Scroll up to the VOC Publication Schedule and find your market. Note:

• Review eligibility end date — this is your hard deadline for collecting reviews
• Freeze period start — if you're not listed before this date, you're out for this round
• Review eligibility start — reviews submitted before this date don't count

If your market isn't in the tables above, it either published previously (check the Previous Published tab in the calendar file) or publishes after January 2027 and hasn't been posted yet (Gartner says it aims to post markets about two months before their announcement date). The current-cycle tables reflect the calendar last updated September 4, 2026; verify any specific market against the live calendar before planning.

Step 3: Set Your Review Target

Minimum for inclusion: 20 reviews, with 15+ ratings each for Capabilities and Support/Delivery.

For Customers' Choice: You need to score above the market average on both axes. The more reviews you have (with strong ratings), the better your positioning. But 20 solid reviews is the floor — focus on quality first.

Step 4: Collect Reviews

Who can review:

• Current users who deployed or upgraded in the past 18 months
• People involved in the purchase, implementation, service management, or end use
• Must be from organizations with $50M+ annual revenue
• Must register with LinkedIn or company email

Who cannot review:

• Vendor employees or competitor employees
• Exclusive partners, VARs, SIs, or consultants
• Government/public sector employees
• People from organizations under $50M revenue
• Anyone on the OFAC sanctions list

Review incentives:

• Maximum $25 per review (FTC guidelines)
• Gartner provides new vendors with $1,250 in free incentive funding (50 x $25 gift cards)
• Vendor-funded incentives: up to $10,000 per market per year
• Multi-incentive links let reviewers choose: $25 gift card, $25 charity donation, GPI Plus subscription, or no incentive

For how GPI's incentive ceiling compares to G2, Capterra, and TrustRadius, and what the FTC's Fake Reviews Rule means if you run any outside program, see safe B2B SaaS review collection.

The cost reality: The $1,250 in free incentives is generous — and it's often the starting point of a conversation about broader Gartner for Providers packages. The badge itself is free. But "Review as a Service" packages and GTP (Gartner for Technology Providers) seat-holder agreements are part of the ecosystem around it. The platform is free to use; the full vendor relationship can get expensive. Worth knowing before you start.

Note on INR gift cards: Gartner suspended Indian Rupee gift card redemption in March 2025 due to improper use. If you have India-based enterprise customers, check whether this has been resolved before planning your review campaign.

Review moderation: Takes 3-10 business days. Incentives are distributed after the review is approved.

Source: Incentives FAQs

Step 5: Monitor Your Position

Check your product page on gartner.com/reviews regularly to see:

• Total review count and average rating
• Sub-ratings for Capabilities and Support/Delivery
• How you compare to other products in your market

Note: Gartner paused the Reply to Review feature in July 2025. You currently cannot respond to reviews on the platform. No timeline for restoration has been published.

Marketing Compliance: Read This Before Using Your Badge

GPI requires pre-approval for all marketing materials that reference Customers' Choice, allows only verbatim review quotes with attribution, mandates a specific disclaimer, and prohibits implying analyst endorsement. These are the strictest badge usage rules of any platform we've covered.

The Rules

Required Disclaimer Text

Every piece of marketing material that references GPI recognition must include this exact disclaimer:

"Gartner and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose."

Approved vs. Prohibited Language

Why so strict? Gartner protects the boundary between peer reviews and analyst research. Customers' Choice is based on user reviews, not analyst evaluation. Implying otherwise undermines both programs — and Gartner will enforce compliance.

Templates are available in the Marketing Tools section of the GPI vendor portal. Use them.

Source: Content Compliance Policy

How GPI Verifies Reviews

GPI reviews are anonymous to the public but verified by Gartner through LinkedIn cross-referencing, employment confirmation, and role relevance checks. Reviewers must register with professional credentials and attest they're not vendor or competitor employees. Here's the full process:

1. Professional identity — Reviewers must register with LinkedIn or corporate email
2. Employment verification — Cross-referenced against LinkedIn profiles
3. Recency — Product must have been deployed/upgraded in the past 18 months
4. Role relevance — Reviewer must have been involved in purchase, implementation, service, or end use
5. Balanced perspective — Reviews are moderated for quality, relevance, and logical consistency between ratings and commentary
6. Vendor employee exclusion — Reviewers must attest they are not vendor or competitor employees

Anonymous by design: Reviewers are verified by Gartner but their identity is hidden from the public and vendors. Buyers see role and company size (e.g., "IT Director at a Large Enterprise") but not the reviewer's name or company. This protects enterprise reviewers from vendor retaliation — a real concern when a CISO writes a critical review of a security vendor they still use.

The trade-off: Anonymous reviews mean buyers can't independently verify who wrote them. PeerSpot and TrustRadius both show reviewer names and companies, which adds transparency. Gartner's position is that their verification process is rigorous enough to compensate.

Reviews don't expire — they remain readable on GPI indefinitely, but only reviews from the 18-month window count toward VOC placement.

Quick Reference: The Numbers

Customers' Choice (VOC)

• Above market average on both Overall Experience and User Interest & Adoption
• 20+ eligible reviews in 18-month window
• 15+ ratings for Capabilities and Support/Delivery sub-categories
• Products must cover 50%+ of market capabilities
• Reviewers from organizations with $50M+ revenue
• Max 25 vendors per VOC document
• Recognition valid 15 months or until next VOC publication

Review Incentives

• $25 maximum per review (FTC)
• Gartner-funded: $1,250 free for new vendors (50 x $25)
• Vendor-funded: Up to $10,000 per market per year
• Review moderation: 3-10 business days

Marketing Compliance

• Pre-approval required for all materials
• Verbatim quotes only
• Gartner badge secondary to your logo and at least 10% smaller
• Full disclaimer required
• "Distinction" not "award"

What We Don't Know

GPI's documentation is more thorough than most platforms, but some gaps remain:

• Exact scoring formulas — The five factors for each axis are listed, but how they're weighted or combined isn't published. We know what goes in, but not the math.
• "Market coverage" calculation — One of the X-axis factors. Described as coverage across industry, region, and company size, but how it's measured isn't defined.
• The schedule only shows ~2 months ahead — Gartner publishes the VOC calendar a couple of months out, so cycles past that window aren't listed yet. Re-check the calendar file each month for the markets entering their freeze and publication windows next.
• Why markets skip rounds: six markets carry "No VoC publication in the current round" in the 2026 update log, with no explanation. We don't know how Gartner decides.
• Reply to Review timeline — Paused since July 2025 with no published restoration date. Vendors cannot respond to negative reviews.
• INR gift card resolution — Suspended March 2025. Unclear if restored.
• What happens at 20 reviews with insufficient sub-ratings — If you have 20+ reviews but fewer than 15 rate Capabilities or Support/Delivery, are you excluded entirely or placed with caveats?
• Review age weighting within the 18-month window — Are recent reviews weighted more heavily than older ones within the eligibility window? Some sources suggest reviews in the first 6 months of the window carry less weight, but we couldn't verify this in official documentation.
• Independent review campaigns vs. portal-managed incentives — The $10,000/market/year cap applies to incentives managed through the GPI portal. Whether independently-run review campaigns (following FTC guidelines) count toward that cap, or are treated differently for VOC qualification, isn't clearly documented.

If Gartner publishes more detailed methodology, we'll update this guide. If you are Gartner — reach out: ceo@blastra.io.

The Magic Quadrant Connection

What makes GPI different from every other review platform: your GPI reviews are used as inputs in Magic Quadrant evaluations. For the vendor-side execution playbook on the MQ itself — Inclusion Criteria, the briefing process, the Customer Interest Indicator, marketing compliance — see our companion guide How to Get Into the Gartner Magic Quadrant.

Gartner analysts use GPI data as one of several customer feedback inputs when evaluating vendors for Magic Quadrant and Market Guide publications — alongside RFI responses, briefing notes, and analyst-led reference calls. This means:

• A strong GPI review profile doesn't just earn you a Customers' Choice badge — it's visible to the analysts evaluating your product
• Negative reviews on GPI can influence how analysts perceive your customer experience
• The quality and depth of your reviews matters beyond the numerical rating
• GPI data alone won't determine your MQ position — but it's the only review platform that's part of the equation at all

No other review platform has this kind of analyst integration. G2, PeerSpot, and TrustRadius reviews exist independently of analyst research. GPI reviews are part of the Gartner research ecosystem.

Note: Following G2's acquisition of Capterra, GetApp, and Software Advice, GPI is now Gartner's only remaining software review and directory property. That makes GPI's role in the Gartner ecosystem more focused — it exists to serve the research, not to compete as a standalone directory.

What this means practically: If your buyers reference Magic Quadrants in their purchasing process (and in enterprise tech, many do), investing in GPI reviews has a compounding effect — badge recognition on GPI, plus analyst visibility in the MQ.

This is also why Gartner is so strict about marketing compliance. They need to maintain clear boundaries between "what customers say" (GPI) and "what analysts conclude" (MQ) — even when the data flows between them.

Source Documentation

We reviewed every official source. Here's what to trust:

Primary Sources (Dated, Reliable)

Secondary Sources (Useful Context)

FAQ

What is the difference between Gartner Peer Insights and Magic Quadrant?

Gartner Peer Insights is a customer review platform; Magic Quadrant is analyst research. GPI collects verified enterprise user reviews, while MQ evaluates vendors on "Vision" and "Execution." The connection: GPI reviews feed into Magic Quadrant evaluations as one of several analyst inputs. For the full MQ vendor-execution playbook (Inclusion Criteria, briefing process, CII gate, reprint compliance), see How to Get Into the Gartner Magic Quadrant.

How many reviews do I need for Gartner Customers' Choice?

You need 20+ eligible reviews within an 18-month window. At least 15 reviews must include ratings for both Capabilities and Support/Delivery. All reviewers must be from organizations with $50M+ annual revenue.

How long does Gartner Customers' Choice recognition last?

Recognition lasts 15 months or until the next VOC report for your market — whichever comes first. After expiration, you must requalify in the next evaluation cycle.

Is Gartner Peer Insights free?

Yes. Listing and collecting reviews costs nothing. Gartner provides $1,250 in free review incentives for new vendors. Using Customers' Choice recognition requires following strict marketing compliance rules.

How does Gartner verify reviews?

Gartner verifies reviewers through LinkedIn cross-referencing, corporate email confirmation, and attestation that they're not vendor or competitor employees. Reviews appear anonymous to the public but are verified by Gartner.

Can I respond to reviews on Gartner Peer Insights?

No. Gartner paused the Reply to Review feature in July 2025 with no restoration date announced. Vendors cannot respond to reviews on-platform.

Key Takeaways

1. Enterprise only — for the badge. Reviewers must be from organizations with $50M+ revenue to count toward VOC and Customers' Choice. Reviews from smaller companies still appear on your profile (useful for social proof and SEO), but they won't earn you a badge. If your customer base is primarily SMB or midmarket, G2 or Capterra will give you better ROI.
2. 20 reviews is the floor. You need 20+ eligible reviews in an 18-month window just to appear in a VOC report. Plan your review campaign accordingly.
3. The MQ connection is the differentiator. GPI reviews influence Magic Quadrant evaluations. No other review platform has this. If your buyers reference Magic Quadrants, GPI reviews have compounding value.
4. Gartner funds your first incentives. New vendors receive $1,250 in free gift card funding (50 x $25). Use it — but note the $10,000/market/year cap for vendor-funded incentives after that.
5. Strictest compliance rules of any platform. Pre-approval for marketing materials, verbatim quotes only, specific disclaimer text, badge sizing rules. Read the compliance section before planning how you'll use recognition.
6. Three enterprise platforms, three different strengths. GPI for analyst influence, PeerSpot for deep case studies in security/IT/cloud, TrustRadius for broader reach with lower barriers. Diversifying across them means you're not dependent on any single platform.
7. Find your market's deadlines above. The current-cycle tables cover the December 2026 and January 2027 rounds from the calendar last updated September 4, 2026. The February to June 2026 tables, first extracted in February 2026, show how the cadence ran and how often dates slid. Verify any market against the live calendar before planning.
8. Reply to Review is paused. Since July 2025, vendors cannot respond to reviews on GPI. Factor this into your review strategy — you can't address negative feedback on-platform. If you can identify unhappy reviewers through context (role, industry, timing), consider having your Customer Success team reach out privately to resolve issues.

Related Guides

• G2 Badges Guide: How to Earn Badges in 2026 — G2's grid methodology, review requirements, and paid plan considerations
• G2 Fall 2026 Reports: What the Numbers Mean for Vendors — The latest quarterly Grid data and what shifted this cycle
• What G2 Software Awards Teach Us About B2B Marketing — Analysis of the 2026 awards and what they reveal about the market
• Capterra Badges Guide: How to Earn Badges in 2026 — Capterra's category-specific deadlines and 20-review targets
• Software Directories That Actually Reach Latin America — Regional directory coverage for vendors selling to LATAM buyers (relevant context for GPI's regional market expansions)
• Trustpilot Guide: How TrustScore Recognition Works — B2B SaaS guide to Trustpilot's recognition program
• PeerSpot Badges Guide: How to Earn Awards in 2026 — Enterprise tech focus, quarterly awards, 5-factor ranking methodology
• TrustRadius Badges Guide: How to Earn Awards in 2026 — trScore methodology, free badge usage, annual schedule
• SourceForge Badges Guide: How to Earn Badges in 2026 — SourceForge's top 5%/10% thresholds and seasonal awards
• How to Get G2 & Capterra Reviews — Review collection best practices that apply across platforms
• How to Get Ranked on G2 — Understanding G2's Grid positioning
• How SoftwareReviews Awards Work — Data Quadrant + Emotional Footprint, 130-data-point surveys, free badge display

About This Guide

This guide was created by Blastra, a SaaS listings management platform. We help software companies manage their third-party visibility posture across directories like G2, Capterra, and SourceForge.

Gartner Peer Insights has thorough vendor documentation, but it's spread across multiple pages in their vendor resources portal. So we organized it.

Note: Blastra does not currently support Gartner Peer Insights in our directory submission service. This guide is for vendors managing their GPI presence directly. If you want us to manage your GPI listings, reach out at ceo@blastra.io.

This guide reflects Gartner's publicly available methodology documentation. The current-cycle tables reflect the VOC calendar last updated September 4, 2026 (checked October 4, 2026). The February to June 2026 tables are a worked reference for the cadence, not a live deadline list. Gartner may update their programs. Verify against official sources, especially the VOC calendar file, for the markets currently open and the most current requirements.