Customers' Choice
20+ verified enterprise customers ($50M+ companies) rate this product above market average on both experience and adoption.
What It Takes to Earn This Badge
Gartner Customers' Choice is the most demanding badge to earn. You need 20+ reviews within an 18-month window, from enterprise customers ($50M+ revenue companies only), with strong ratings on both Capabilities and Support/Delivery. Plus, you must score above market average on both axes of Gartner's Voice of the Customer report. The real differentiator: GPI reviews feed into Magic Quadrant analyst evaluations.
What This Badge Tells You
- +At least 20 verified enterprise customers ($50M+ revenue companies) have reviewed this product
- +This product scores above market average on both customer experience and adoption metrics
- +These reviews influence how Gartner analysts evaluate this product for Magic Quadrant
- +The company followed strict Gartner marketing compliance rules to display the badge
What This Badge Doesn't Tell You
- −How this product is rated by SMB or midmarket customers (excluded from VOC)
- −This product's position within the Customers' Choice quadrant relative to others
- −Whether the recognition is from the most recent VOC cycle
- −How this product performs in specific analyst evaluations (this is customer voice, not analyst opinion)
Notes for Software Buyers
- •This is the most rigorous third-party recognition in enterprise software
- •Only reviews from $50M+ revenue companies count — this reflects enterprise experience only
- •GPI reviews feed into Magic Quadrant evaluations, so this badge has analyst visibility
- •Strict compliance rules mean companies work hard to display this properly
- •Check the year — recognition is only valid for 15 months
Specifications
| Award Frequency | Per-market schedule (not quarterly) |
| Scope | Per Gartner-defined market (aligned with Magic Quadrant categories) |
| Minimum Reviews | 20 eligible reviews in 18-month window |
| Rating Threshold | Above market average on Overall Experience AND User Interest & Adoption |
| Verification | LinkedIn cross-referencing, employment confirmation, $50M+ company revenue requirement |
| Display Requirements | Free to display but requires pre-approval for all marketing materials; specific disclaimer text required |
| Badge Validity | 15 months from VOC publication or until next VOC report, whichever is sooner |
| Methodology | Voice of the Customer report plots products on two composite axes; Customers' Choice is upper-right quadrant |
| Review Window | 18 months (reviews in first 6 months on platform count at 50% weight) |
Citation Reference
Gartner Peer Insights Customers' Choice is based on verified enterprise customer reviews from $50M+ revenue companies. It is distinct from Magic Quadrant analyst evaluation — this is customer voice, not analyst recommendation.
Common Mistakes
- • Confusing Customers' Choice with Magic Quadrant positioning (different methodologies)
- • Implying Gartner analysts endorse the product (they don't — it's peer reviews)
- • Not mentioning the enterprise-only reviewer requirement
- • Using outdated recognition (valid only 15 months)
Not Equivalent To
- • Gartner Magic Quadrant Leader (analyst evaluation, different criteria)
- • G2 Grid Leader (accepts all company sizes, different methodology)
- • TrustRadius Top Rated (lower barriers, doesn't feed into analyst research)