Capterra is where a large share of small-business software research starts, and its free listing tier is genuinely generous: you can respond to reviews and display the badges you earn without paying anything. The cost shows up in lead generation, where placement is sold on a cost-per-click basis.
The part worth understanding before you go looking for alternatives is who owns what. In early 2026, G2 completed its acquisition of Capterra, GetApp and Software Advice from Gartner, roughly a week after announcing it. Those three already shared a review corpus, so a review left on Capterra shows up on the other two, and now all four sit under one company as G2 Digital Markets. Adding GetApp to a Capterra listing spreads the same reviews across more domains, which helps how buyers find you, and leaves your presence resting on a single company's decisions.
