Blastra FAQ – SaaS Listings Management Platform

No, Blastra currently only works with B2B companies. The directory selection and submission strategies are specifically tailored for B2B software and services.

Yes, but your website must be in English. Most directories we work with reject websites that are not translated or are only partially translated. We check this before we take action on your listings - if we see that you may not be a fit, we return your money or work on a smaller list of directories that accept non-English websites.

No, Blastra does not support gaming, casino, or adult content verticals. Our service is designed for B2B SaaS companies in professional software categories.

Blastra is designed primarily for B2B software products and SaaS tools, and we focus on software directories that list products with features, pricing, and user reviews. That said, we do support a small set of agency directories — if you're an agency or service provider interested in being listed, reach out to ceo@blastra.io and we'll let you know if we can help.

Blastra's platform currently only supports one product per company. You can either submit your flagship product with us, or you can submit your software as a platform (if this fits and you indeed sell all products together). We plan to add multi-product support by the end of 2026.

No. We may get there, but currently we are only focused on software directories where you do not transact with clients (as in marketplaces).

Not yet, but we are planning to. If urgent, please reach out to ceo@blastra.io

No, Blastra never creates duplicate listings. If you already have presence on certain directories, Blastra will either update your existing listings as needed or replace them with other relevant directories from the network. Learn more about software directories and how they work in our glossary.

It can be done. For now, we handle such cases manually—you add your credentials for a certain listing to the platform or assign us as an admin of your listing and we handle it from there. If you have any questions, please reach out to ceo@blastra.io

Yes. We can find every directory you're already listed on with our presence scan, claim access to those accounts on your behalf, and perform the necessary actions—updates, category fixes, removal of stale listings, or full management going forward.

Two ways today: • Affiliate program — earn commissions for referring B2B software companies to Blastra. • Agencies — we're building functionality for agencies who want to offer directory services to their clients (presence assessment, competitor tracking, strategy, actual placements and updates, and communication with directory support when needed—often required to add or remove categories). If you run an agency and want early access, reach out to ceo@blastra.io.

Yes! Blastra has deep experience working with cloud security, CSPM, SOAR, CIEM, and DevSecOps vendors. We understand the unique challenges cybersecurity companies face when reaching CISOs and SecOps teams. That said, we support all other B2B SaaS verticals as well—from marketing automation to HR tech to developer tools. Visit our /cybersecurity to learn how Blastra helps security vendors get discovered by the right buyers through targeted directory placements and security-focused messaging.

No, at the moment, Blastra doesn't offer PH submissions. Product Hunt is a launch platform (see the difference between launch platforms and directories) and in order for it to give you the needed visibility boost, you need to treat this submission as a launch project, which usually takes a couple of months to prepare.

For now, Blastra is focused on directories that have a long-term impact and not on launch events. There are other services that allow for mass launch platform submissions.

This is by design, not a limitation. While mass submissions to hundreds of directories may be trendy and offer an instant SEO boost, Blastra doesn't believe companies can maintain consistent listings over time across dozens of directories. Here's the difference: It's fine to launch on multiple launch platforms because those listings are time-sensitive. Google and AI ignore old launch platform listings. However, listings on software directories are evergreen—they're always scanned and always matter. If your company survives the launch and the first 6-9 months (and Blastra hopes it does), you've most likely evolved significantly and will keep evolving. This means you'll need to maintain your product listings across all the directories you mass-submitted to. Most companies choose to ignore this maintenance, but it results in losing to competitors who have updated their profiles. While Blastra simplifies and automates software listings management, even Blastra is not yet at the level of being able to maintain hundreds of listings effectively. Blastra's position comes from personal experience working with multiple companies that greatly benefited from being on directories but struggled with managing listings at scale. Quality and maintainability over quantity—always.

The process is straightforward and hands-off for you. Learn how Blastra works behind the scenes. 1. Sign up - Create your free Blastra account 2. Onboard to the system - Our AI agent will help you provide all the necessary information 3. Choose your plan - Pick the plan that fits your needs. See our pricing and plans 4. Review directories & take action - Blastra recommends software directories according to your profile or you can select manually 5. Wait for ~1-3 weeks - Blastra starts working immediately, but directories usually take their time to review and approve 6. Receive a report - Once the listings are live, Blastra sends you final report with all the credentials for accessing all platforms You can choose between two submission methods, both producing the same quality listings: • Direct submission (with email forwarding) - Blastra creates accounts on your behalf for faster setup • Third-party submission - Blastra submits your product and you claim the profile later

You can choose between two submission methods: **Direct submission (with email forwarding):** Blastra creates directory accounts directly on your behalf using your corporate email domain. This requires setting up a temporary email alias (like listings@yourcompany.com) that forwards to Blastra's secure address (go@forward.blastra.io). This method allows faster account setup and immediate access to your listings. **Third-party submission:** Blastra submits your product information to directories as a third-party. After approval, you claim the profiles yourself using your own email address. This method doesn't require email forwarding but may take slightly longer for initial setup. Both methods produce the same high-quality listings and deliver the same results. Choose the method that best fits your workflow and security preferences. For detailed email forwarding setup instructions, see: /docs/email-forwarding

No. You only create an alias on your existing email system—not a new mailbox or seat. It's completely free to set up and takes about 5 minutes. Think of it like creating a nickname that forwards mail, not building a new mailbox. If you prefer not to set up forwarding, you can choose the third-party submission method instead.

This applies only if you choose the direct submission method. Here's exactly how it works—no passwords, no account access, complete control. The process: You create a dedicated email alias (e.g., listings@yourcompany.com) in your own email system. You then forward that alias to Blastra (go@forward.blastra.io). Blastra uses it to sign up for directories on your behalf. When directories send verification emails, Blastra receives them and completes the setup. Why this is safe and keeps you in control: • You never give Blastra passwords or direct account access to any directory • You set up the forwarding in your own email system (you control it entirely) • Blastra can only receive emails at that alias—Blastra cannot send emails from your domain or access anything else • You can disconnect the forwarding anytime and Blastra is instantly cut off • After submission is complete, you simply remove the forwarding rule. Blastra loses access immediately. No ongoing permissions, no lingering access. Think of it like: Authorizing a Zapier integration or granting API access. You're giving temporary, scoped permission to do one specific job, and you can revoke it instantly. If you prefer not to use email forwarding, choose the third-party submission method instead—no email setup required.

Most tier-1 directories review and approve listings manually, so verification times can vary significantly. Blastra cannot guarantee approval speed as this depends entirely on each platform's internal processes. However, Blastra actively tracks all submissions and follows up on any delays or interruptions to keep you updated throughout the process. Typical timeline: 1-3 weeks from submission to final approval, though some directories may be faster or slower.

We automate everything we can, but most of the time a human being is required to perform the actual submission process. We have trained operators who do that.

Each directory has unique requirements for copy, including character limits, style guidelines, and formatting preferences. Blastra takes your original messaging (including any "what NOT to write" guidelines) and information from your website, then uses AI to adapt the content for each specific directory. The AI is carefully prompted to maintain high-quality copy standards, and all content is reviewed by a human before submission.

No. Directories do not allow marketing jargon and don't honor your tone of voice; the descriptions there are very transactional and factual. The way Blastra handles them—we take the essence of your product from the information you provide us with (including documents) and organize it in a structured way. You control the information you feed Blastra with. We then modify this information with our AI to fit each directory's requirements. Some directories later modify those descriptions with their AI. Basically, it doesn't make sense to approve how things are written, only what is written and checked on your listings. Once listings are live, you can make any modification to it, and we support up to one free review for each listing we submitted.

No. Blastra is not a paid review service. Blastra does not write reviews of customer software, does not sell or exchange reviews, and does not source reviews from anyone who is not your real customer. Blastra operates in compliance with each platform's guidelines and the FTC's Fake Reviews Rule. This applies even if a Blastra employee independently uses your software. We will not write reviews of any customer's product, on any platform, ever — because we are paid by you for directory work, that creates a conflict of interest no disclosure can fully resolve. What Blastra does provide on reviews is strategy and tooling. The strategy side draws from data Blastra has built up across the directory ecosystem — observation of public competitor pages and category structures, badge and award cycle research, and analysis of companies' presence data across directories. Specifically: • **Competitive intelligence** — which review platforms your competitors prioritize, where they're investing review volume, and what complaints recur across their reviews • **Category and positioning insights** — how your category is structured across major platforms, which categories your direct competitors sit in, and where category gaps create opportunity to stand out • **Badge and award planning** — which awards you could realistically win and how to time a review campaign around platform cycles. See badge guides for G2, Capterra, TrustRadius, SourceForge, and PeerSpot, plus SoftwareReviews awards • **Outreach tooling** — software to invite your real customers to leave honest reviews. Customers submit reviews under their own identity, based on their actual experience with your product • **Strategy and response frameworks** — see our SaaS review strategy guide and B2B SaaS review collection rules To restate plainly: Blastra never writes, buys, sells, exchanges, or incentivizes reviews on behalf of customers. Every review must come from a real customer's own experience. Blastra operates in compliance with each platform's guidelines and FTC rules.

Just let us know! Blastra is constantly expanding its directory network and can add relevant platforms for your specific industry or niche.

You are entitled to a full refund if Blastra fails to successfully submit your business listings to more than 50% of the promised directories—including any replacement directories provided for rejected submissions—within one (1) month from when you provide all required data. The clock starts when Blastra receives your completed onboarding form and all necessary materials. If you change your mind before work begins, simply email ceo@blastra.io for a full refund. Refund requests must be submitted within 30 days of service completion. Note: Refunds are not provided for services completed as promised (including where rejected submissions were replaced with alternative directories), delays caused by incomplete customer information, or dissatisfaction with specific replacement directory selections.

Blastra cannot guarantee that directories will approve listings, as approval decisions are entirely up to each individual platform. Similarly, Blastra cannot influence the speed of their approval processes. However, Blastra tracks all submission statuses and actively follows up on any issues or delays.

This is rare (less than 5% of submissions), but it happens. If a directory rejects your listing: • **Action returned:** The action for the rejected directory is returned to your pack, so it's never lost - you can apply it to a replacement directory or a different one of your choosing. • **Replacement guaranteed:** Blastra will substitute the rejected directory with an alternative directory of comparable quality from our backup list, at no additional cost. This ensures you receive the full number of directory submissions included in your plan. • Blastra provides screenshot proof of exactly what was submitted • Blastra will identify the rejection reason and open a ticket with the directory when appropriate (see how we solved two recent rejection cases) • You can also address the directory's concern directly yourself and request a resubmission

• Blastra sends you a final report with all login credentials, screenshots of successful submissions, and any rejection details • You get access to your Blastra dashboard with live submission status for each directory • Submissions and updates bought in a top-up pack never expire - use them whenever you're ready • Want ongoing monitoring? Subscribe to Pulse or Minimum Viable Presence for a monthly or weekly rescan, plus listings we submit or update for you each cycle - Enterprise remains for multi-product portfolios • If you want to update listings later, you can do it yourself or upgrade your plan • If you used email forwarding, you can discontinue it once submissions are complete

Yes. Blastra can assist with upgrading and featuring your profiles, and with paid placements on directories such as G2 or Capterra. The major directories label sponsored placements as such on the page by default, and the listings management and updates we already do there continue alongside them.

Attribution is complex because buying decisions aren't linear, but Blastra provides two ways to track: • UTM links: Blastra includes UTM parameters in your directory profiles so any referral traffic appears in your analytics (Google Analytics, etc.) • Dashboard snapshots: Your profile credentials and screenshots let you manually check traffic patterns in each directory's native analytics Be realistic: Some traffic will be attributed, some won't. Directory listings are typically brand-building and bottom-funnel support, not top-of-funnel lead drivers.

Visibility Posture is a proprietary metric that measures your brand's overall presence and credibility across third-party platforms. It assesses how you appear to both human buyers and AI discovery engines (like Large Language Models) to determine your likelihood of being selected in search results. This feature is coming soon to Blastra's dashboard—you'll be able to track your Visibility Posture score and see how your directory listings contribute to your overall brand visibility. Learn more about this and other key concepts in our glossary.