We logged into my.G2, G2's vendor portal, on September 20 and found a Listings page that shows G2, Capterra, GetApp, and Software Advice side by side, a shared product profile feeding all four, and a banner at the top saying that in November my.G2 "will be your single platform to manage your presence across G2, Capterra, GetApp, and Software Advice." That is seven and a half months after G2, the largest B2B software review platform, closed its purchase of Capterra, GetApp, and Software Advice, the three software directories Gartner ran as a group, on February 5, 2026, and the first time listings management for all four sites has sat in one place.
As of the day we checked, G2's 2026 release notes ran through August and covered Buyer Intent, G2's paid feed of which companies are researching your category, pulling signals from all four sites, which was the first time the G2 and former Gartner systems fed one feature. The Listings change is not in the notes yet and had no press coverage we could find, though G2's public add-product page now describes it in one line, promising to "manage your product profile, analyze buyer activity and grow with your brand across G2 properties". It is the second merge, and it reaches the screens vendors use every day.
What is shared, and what is per marketplace
The Listings page has five cards: four are the marketplaces, each with its own "Published" status and a completion meter, and the fifth is called Cross-Marketplaces. Its description explains the model in one line: "Core product information used across all Marketplaces unless overridden."
So there is one profile with tabs for Product Information, Packages & Pricing, Categories & Features, Integrations, and Target Buyers. Before this, Capterra, GetApp, and Software Advice already shared a back office (the old Gartner Digital Markets cabinet), but each site was claimed separately, and G2 sat in a different cabinet. Now one form is the default for all four, and each site keeps its own short list of fields on top. One Categories & Features tab feeds four separate category lists; nothing on the page says the four have been aligned, so we read it as one form in front of four lists until G2 says otherwise.
Submission already crosses over
The change is most visible in the new submission flow, titled "Add your Product to G2 Marketplaces", where one of the steps is "Choose Where to Publish". G2 is always included. Capterra, GetApp, and Software Advice are checkboxes, all three ticked when we reached the step, with one condition: "To be eligible for cross-publishing, make sure you're logged in with a business email belonging to this product."
On that screen G2 describes itself as "Subscription-based listing included with every submission" and Capterra as "Pay-per-click model." The cabinet merged and the two pricing models are still described as two; G2 has not said whether they will ever share an invoice.
What is missing, and what is rough
Reviews are still separate, with the pools working the way they did in February: one shared by the three former Gartner sites, one on G2, and nothing we saw in the cabinet suggesting a G2 review reaches Capterra or the other way round. Our hope is that this is what the November release brings, but the banner's promise is limited to a single platform for managing your presence.
Parts of it do not work yet: our listing showed "Published" on Capterra inside my.G2, and the same product was absent from capterra.com when we looked. That could be a delay before the cabinet's change reaches the public site, Capterra's catalog review (the check that a product fits one of its categories before it goes live) doing its job behind the new status label, or a bug. It reads like the kind of thing that gets fixed quickly. G2's card has an edit button while the three Capterra-side cards only link out to their public sites, so per-site edits for those three still happen elsewhere, and nothing on the page says whether the old Gartner Digital Markets cabinet stays open after November. Keep that login for now.
The listings are still four listings
The vendor side merged while the buyer side stayed as it was: a buyer comparing tools on Capterra sees a Capterra listing, with Capterra's reviews and Capterra's ranking, and a buyer on G2 sees a G2 listing. The AI assistants that read directories to decide what to recommend see four sites, with two review pools between them and four category lists, and cite each site on its own.
That separation is the strength of this ecosystem for a vendor: one profile to maintain, four listings that can each be cited. A wrong integration list or an outdated pricing tier in Cross-Marketplaces is now wrong on four sites, and an AI assistant reading all of them would meet the same mistake everywhere and take it for agreement. All four are one company's sites on one roadmap, which is also the argument for keeping the review directories G2 does not own, TrustRadius, SourceForge, and Gartner Peer Insights, current alongside them.
What to do this week
- Open my.G2 → Listings → Cross-Marketplaces and read every tab as public copy, because it already feeds all four sites. Fix anything stale first.
- Check each marketplace card against the live site. The two disagreed for our own listing.
- Leave the cross-publish checkboxes ticked only if your product fits a category on those sites. Nothing in the flow says Capterra's catalog review has been switched off for one-click submissions.
- Keep concentrating review collection on one side. Until a review left on G2 also appears on the other three, splitting your reviewers across both pools leaves you with two thin profiles.
One more thing in the cabinet: G2 Coins
The same session gave us a look at something else G2 is building for vendors, and this one is gamification. my.G2 carries an "Activate your G2 profile" strip with a dotted path of nine steps, each worth coins: Welcome (+40), Profile (+15), Competitors (+10), First Review (+15), 5 Reviews (+25), Ads (+15), 20 Reviews (+50), Teammate (+20), and MCP (+15). A "Browse rewards" button opens The Vault, tagged Beta, where the coins are spent.
The Vault sorts its rewards into tiers with the vocabulary of a collectible card game. Common is "Quick Wins" (a 30-day Visibility Score Comparison for 10 coins). Rare is "Power Moves" (30 days of Buyer Journey Analytics for 15 coins, $100 of Review Incentive Credits for 75, and $100 of G2 Ads Credits, which showed as already active on our account). Epic is "Game Changers", described as "premium features for serious growth", and its cards sat below the fold of our screenshot.
All nine steps add up to 205 coins. Twenty reviews is the largest step at 50, and with the 40 welcome coins it covers the $100 of Review Incentive Credits with change, so the vendor who brings in reviews is handed what looks like budget to bring in more. MCP is on the path as well, at 15 coins: that is the Model Context Protocol, the standard that lets an AI assistant read a platform's data directly, and G2 has an integration, so the step presumably rewards connecting it. What we could not tell from the screen is whether coins are live for every vendor or a beta cohort, and whether the rewards sit beside paid plans or unlock things that are otherwise paid; analytics and G2-run incentivized review campaigns are paid-plan features on G2 today. We have not seen a software directory reward vendors in its own currency for filling in a profile before, and the Epic tier is the part we want to see next.
Related Reading
- What the G2–Capterra Acquisition Means for B2B SaaS Vendor Strategy - The strategic read on badges, taxonomy, and pricing, with each milestone noted as it lands
- Capterra Pricing for Vendors (2026): Free vs Paid Plans - Why subscription and pay-per-click stay different even inside one cabinet
- How to Get Reviews on G2 and Capterra - Two review pools, one collection strategy
- G2's Acquisition of Capterra Has Closed - Where this started, in February
One profile, four marketplaces, and dozens of other directories
Blastra submits and updates your listings across G2, Capterra, GetApp, Software Advice, and dozens of other B2B software directories, each one built out and optimized for AI answers, and shows you when a listing drifts as G2 changes the cabinet.