Blastra keeps your product's listings accurate across the software directories where buyers and AI assistants both go to work out what exists. The dashboard has been the place to see the state of that work.
Blastra now runs an MCP server at https://mcp.blastra.io. Connect it to Claude and you can ask about your directory presence from wherever you already work. Setup takes about a minute, and there is no API key to generate.
What an MCP connector is
MCP stands for Model Context Protocol, an open standard that lets an AI assistant read data from somewhere outside itself. Anthropic published it in November 2024 and donated it to the Agentic AI Foundation, a fund under the Linux Foundation, in December 2025. Claude, ChatGPT and a range of coding tools support it, which is why one URL can work in more than one place.
For you it means something simpler: your assistant gets a set of read-only questions it can put to Blastra on your behalf, and you never have to phrase them in Blastra's vocabulary.
What you can ask it
Seven read-only tools sit behind the connector. Everything they return is data already visible to you inside the Blastra app.
Your assistant sees the whole set at once, where the app shows you one screen at a time. It can read every directory your product is absent from, and separately read our catalog entry for each of those directories, which carries cost, approval turnaround, domain rating, monthly visits, the regions and verticals a site reaches, and whether it accepts your kind of product at all. Joining those two is what most people want, and it is slow work by hand:
"Which directories are we missing from, which of those would you prioritize, and what would each one cost us?"
Review data comes back on the same rows. For each directory we track, the connector reports your rating, your review count, whether that count has moved up or down since the previous scan, and a summary of what reviewers consistently say. Reviews are reported even where you are not listed, because an unclaimed profile can carry reviews you have no control over, and that is usually the most actionable row on the page.
"Where do we have reviews, what are reviewers saying, and has anything moved since the last scan?"
The work in flight is readable too, and each open item says who owes the next move. When it is us, you can see what stage it has reached. When it is you, you can see what we asked for and when we asked.
"Is Blastra waiting on anything from me right now?"
Because your assistant already knows about the rest of your business, these answers compose with everything else it holds. It can compare the company description we have on file against your current homepage and flag what has drifted out of agreement, or write the paragraph about directory work that goes into your weekly update.
The connector documentation carries the full tool list and a longer library of prompts to try.
Setting it up
In Claude, open Settings, go to Connectors, and choose Add custom connector. Name it Blastra, paste https://mcp.blastra.io as the URL, and click Connect. A Blastra page opens asking you to sign in with your normal login, then shows a consent screen naming the account or accounts the connector will be able to read. Approve it and you land back in Claude with the connector enabled.
Ask it "how is my directory presence doing?" to confirm it works.
The same URL works in any client that supports remote MCP servers over HTTP with OAuth. The menu wording differs between them and the flow is the same: add a remote or custom MCP server, paste the URL, sign in, approve. Step-by-step instructions live in the docs.
What the connector cannot do
It is read-only, deliberately and without exception. There is no setting that makes it able to write, and there are no write tools behind it to enable.
It cannot start or re-run a scan, so it reports the results of the last one. It cannot submit, edit, or claim a listing, or change anything about the work in flight. It cannot change your plan, buy anything, or start a checkout, though it can tell you what you are on and what the options cost before pointing you at the billing page. It cannot edit your company or product data.
Access covers the Blastra accounts you are a member of and stops there. To disconnect, remove the connector in your assistant's settings, and access ends at that point.
One limitation to know before you try: accounts with multi-factor authentication turned on cannot be connected, because the connector sign-in has no way to complete the second factor. The connection appears to succeed and every request then returns an error saying so. If that is your account, get in touch and we will tell you where that stands.
Also new on the Reviews page
Alongside the connector, the Reviews page picked up three answers to questions it used to leave open.
When your numbers change next. The caption told you when reviews were last refreshed and said nothing about the next one, so a scorecard that had sat still for a week read as abandoned rather than on schedule. It now prints the next refresh date beside the last one, worked out from your plan's scan cadence.
The review link that carries attribution. G2, Capterra, Gartner Peer Insights, TrustRadius and SourceForge each generate a review-collection link inside their vendor portal, and that link carries tags identifying the resulting review as vendor-sourced. Reviews arriving through it are attributed back to your review campaign, and in our experience they tend to clear moderation faster. A link copied from your public product page opens a review form as well, and the review lands as organic. The Reviews page now gives the vendor portal link the primary slot and captions it "Send this link to your customers", with the public profile link kept below it for reference. Where a directory has no collection link on file yet, the row says so and offers to sort it out.
Sharing the scorecard. Reviews has a share button that mints a public link to a live version of your scorecard, branded with your logo. It updates as your numbers do, it drops the private review-collection links before rendering anything, and you can revoke or regenerate it whenever you want. It exists for the case where somebody outside the account, a board member or an agency, keeps asking for the current picture.
Rows are yours to arrange, too. Any directory from your Blastpad, the page listing the directories we have mapped for your product, can be added to the tracked list, dragged into the order you care about, or removed.
FAQ
Do I need an API key to use Blastra MCP?
No. Authorization runs through your normal Blastra login. You click Connect in your assistant, sign in, and approve a consent screen naming the accounts the connector will read. Nothing is generated, pasted, or stored on your side, and removing the connector ends its access.
Can the connector change anything in my Blastra account?
No. Every tool declares itself read-only to the client, so your assistant knows before it calls one that the call cannot alter anything. Submitting listings, editing company data, running scans, and changing plans all stay where they were.
How is this different from Blastra AI inside the app?
Blastra AI answers questions about your account from within Blastra. The connector points the other way: it hands your directory data to the assistant you already use, so the answers can sit next to everything else you have connected to it.
Does it work with assistants other than Claude?
The server speaks standard MCP over HTTP with OAuth, so any client supporting remote MCP servers can connect to the same URL. We test against Claude, and Claude is where we can promise the experience.
What data does my assistant see?
The company and product facts we hold on file, your presence and review data per directory, the operations we are running for you, our directory catalog, and your plan and usage. Every field is something already visible to you in the app. Nothing about other customers is reachable.
See what AI reads about your product
Blastra finds where your product appears across software directories, keeps those listings accurate and optimized for AI answers, and now answers questions about them from inside your assistant.