Trustpilot
Directory
Products
Services
For: B2B, B2E, B2C
Updated May 3, 2026
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Reviews
Needed
Beta/Waitlist
Allowed
Pricing
Free + Paid upgrades
Reach*
91M
Regions*:North America, Latin America, EMEA, Asia Pacific
Why list here
In some cases it's not even your descision to be there or not - listings just appear there, customers complain and companies seem unaware.
About Trustpilot
Global review platform covering products and services across all industries - not limited to software. It has a less professional appeal than Capterra and G2, although many B2B SaaS companies leverage Trustpilot very effectively. It is not quite a company directory (no information about founders, funding etc) but not really a product one either, somehow it reflects how business is conducted, so under software products you will find a lot of reviews regarding customer support, billing and general business attitude of a company. And those review stars often appear directly in Google search results as rich snippets.
Frequently Asked Questions
- Can Blastra submit my product to Trustpilot?
- Yes. Blastra submits to Trustpilot on your behalf as part of the standard service. We handle account setup, write the listing copy, manage approval correspondence with the platform, and keep the listing current as your product evolves. Trustpilot is part of every Blastra customer's directory mix when it's relevant to their category.
- Is Trustpilot free?
- Yes, listings on Trustpilot are free. Trustpilot also offers paid upgrades that build out a more complete profile — fuller profiles give AI search and LLM citation engines more to work with, and the upgrade matters most when you want to prioritize Trustpilot for active review collection. The free listing alone captures the baseline SEO and discovery benefit.
- Do I need reviews to get listed on Trustpilot?
- No, reviews are not a prerequisite. Trustpilot accepts customer reviews and they accumulate over time, but the listing itself goes live without them. Your review strategy on Trustpilot should depend on what your direct competitors in your category are doing — if they're collecting reviews actively, you should too.
- Does Trustpilot accept beta or waitlist products?
- Yes — Trustpilot doesn't require general availability. Beta and waitlist products are accepted as long as the website is live and explains what the product does. Submitting early can help build SEO presence for the product name before you officially launch into general access.
- What's the approval time for Trustpilot?
- Approval time on Trustpilot varies, but most submissions go live within 1-3 days based on what we've seen. The window depends on directory queue depth and how clean the submission is — incomplete forms, missing assets, or non-English websites all push the timeline toward the longer end of the range.
- Can I list my SaaS product on Trustpilot?
- Yes — Trustpilot accepts product listings, including SaaS, software, AI tools, and hardware. The platform also accepts service listings from agencies and consultancies, but those serve a different audience. Visit Trustpilot and follow their submission form to list your software product — Trustpilot sets the structure of what they ask for.
- Can I list my agency on Trustpilot?
- Yes — Trustpilot accepts service listings, so agencies, consultancies, and other service businesses have a place. Trustpilot also accepts product listings from SaaS and software companies, but those serve a different audience. Visit Trustpilot and follow their submission form to list your agency — Trustpilot sets the structure of what they ask for.
- What types of products does Trustpilot accept?
- Trustpilot accepts all three buyer profiles: B2B (sold to other businesses), B2E (internal or employee-facing tools), and B2C (sold to consumers). That's a broad audience, which is unusual — most directories specialize in one or two. The trade-off is that listings on Trustpilot need to be specific enough to resonate with whichever buyer is reading; broad positioning won't work as well here.
- Is Trustpilot a good place to launch a product or to list one?
- Trustpilot is a directory — listings are permanent and built for ongoing discovery, not launch-day buzz. Once your listing is live, it keeps working as a steady source of buyer discovery, AI search citation, and SEO signal. You don't need to refresh it constantly to maintain visibility on the platform.
- Is Trustpilot worth listing on?
- Trustpilot is a general directory with strong domain authority and broad reach across categories — a steady source of buyer discovery and AI search citation that compounds over time. Domain rating 94; 91M monthly visits. Listings here function as a long-term discovery asset, so commit to keeping the profile current as your product evolves and your category context shifts.
Get listed on Trustpilot with Blastra
We handle submissions, optimization, and updates.
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