OMR Reviews

About OMR Reviews

The leading B2B software review platform in the DACH region, run by Software Reviews GmbH, part of the Hamburg-based OMR media group. It carries more than 80,000 verified user reviews across hundreds of software categories, plus agencies and business services, with quarterly category rankings and badges.

How to get listed on OMR Reviews

1. You need a launched product first.
2. Accepts B2B software.
3. Pricing: Free + Paid upgrades.
4. Submit your product on OMR Reviews.
5. Already listed? Sign in to OMR Reviews's vendor portal to claim or update your profile.
6. OMR Reviews shows customer reviews, so plan to collect a few after you're listed.

Frequently Asked Questions

Does Blastra support OMR Reviews?

Yes. Blastra submits to OMR Reviews on your behalf as part of the standard service. We handle account setup, write the listing copy, manage approval correspondence with the platform, and keep the listing current as your product evolves. OMR Reviews is part of every Blastra customer's directory mix when it's relevant to their category.

Is OMR Reviews free to list on?

Free listings are available on OMR Reviews, with optional paid upgrades on top. The upgrades exist to flesh out a more robust profile, which helps with LLM visibility and matters most when OMR Reviews is one of the directories you want to prioritize for review collection. Most companies start free and only revisit upgrades once they see results from being there.

Are reviews required on OMR Reviews?

No — you don't need reviews to get listed on OMR Reviews. The platform supports reviews and they're worth collecting based on what's happening in your category, but they're not a prerequisite for the listing itself. Most companies submit first and then build a review strategy as the listing matures.

Can I list a pre-launch product on OMR Reviews?

No. OMR Reviews requires the product to be in general access — beta-only or waitlist-only products won't be approved. The reviewers want a working, purchasable product they can verify before publishing the listing. If you're still in private beta, hold off on submitting to OMR Reviews until you go publicly available.

Can I list my SaaS product on OMR Reviews?

Yes — OMR Reviews accepts product listings, including SaaS, software, AI tools, and hardware. The platform also accepts service listings from agencies and consultancies, but those serve a different audience. Visit OMR Reviews and follow their submission form to list your software product — OMR Reviews sets the structure of what they ask for.

Can I list my agency on OMR Reviews?

Yes — OMR Reviews accepts service listings, so agencies, consultancies, and other service businesses have a place. OMR Reviews also accepts product listings from SaaS and software companies, but those serve a different audience. Visit OMR Reviews and follow their submission form to list your agency — OMR Reviews sets the structure of what they ask for.

Is OMR Reviews for B2B, B2C, or B2E products?

OMR Reviews accepts B2B (sold to other businesses) products only. The platform's audience and curation are built around that buyer profile, so products serving different buyer types — even adjacent ones — typically won't be approved or won't get traction. If your product spans multiple audiences, plan separate listings on directories that fit each one.

Is OMR Reviews for product launches or directory listings?

OMR Reviews is a directory — listings are permanent and built for ongoing discovery, not launch-day buzz. Once your listing is live, it keeps working as a steady source of buyer discovery, AI search citation, and SEO signal. You don't need to refresh it constantly to maintain visibility on the platform.

Who owns OMR Reviews?

OMR Reviews is owned by OMR (Software Reviews GmbH). The platform operates within OMR (Software Reviews GmbH)'s broader directory portfolio, which means editorial direction, pricing changes, and feature priorities are influenced by OMR (Software Reviews GmbH)'s overall strategy. If you're already on another OMR (Software Reviews GmbH) property, that ownership context is worth knowing because changes can ripple across the family.

Are OMR Reviews, G2, and Capterra owned by the same company?

Yes — OMR Reviews, G2, and Capterra are all part of OMR (Software Reviews GmbH). They share corporate ownership and often share back-end data infrastructure, but each platform maintains its own audience, editorial process, and listing requirements. Submitting to one doesn't auto-publish to the others; each requires a separate listing and submission.

Are OMR Reviews, G2, and Capterra the same directory?

No. They are sister directories under OMR (Software Reviews GmbH) but operate as separate listing platforms with their own audiences, editorial criteria, and traffic profiles. Buyers visit each platform for different reasons, so a strong listing on one doesn't substitute for being on the others if the audience overlap is partial.

Should I list my product on OMR Reviews?

German, Austrian and Swiss business buyers use it to shortlist software the way US buyers use G2. Reviews are manually checked, and its category leaders and badges are what DACH buyers compare. It accepts B2B products only, so check that your buyer profile matches before investing time in the listing.

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