CapterraFree to display
Star Rating
This product has reviews on Capterra — the star rating shows the simple average of all customer ratings.
Effort: Very Easy
What It Takes to Earn This Badge
Capterra Star Rating is the simplest form of recognition — it displays your average review rating as a downloadable badge. You need 5 published reviews to qualify, and there's no competitive ranking involved. It's a starting point, not an achievement.
What This Badge Tells You
- +This product has at least one verified review on Capterra
- +The simple average of all customer ratings
- +The product is listed on Capterra
What This Badge Doesn't Tell You
- −How many reviews contribute to the rating
- −Review recency (old reviews count equally)
- −How the rating compares to competitors
- −Whether the rating is statistically significant
Notes for Software Buyers
- •Star rating alone is not meaningful without review count
- •A 5.0 rating from 2 reviews is less reliable than 4.5 from 200 reviews
- •Look for Shortlist or Best of badges for more meaningful recognition
- •Reviews on Capterra also appear on GetApp and Software Advice
Specifications
| Award Frequency | Continuous — updates with each new review |
| Scope | Per product profile |
| Minimum Reviews | 5 published reviews (all time) |
| Rating Threshold | Any rating displayed |
| Verification | Capterra email verification |
| Display Requirements | Free to display on website and marketing materials |
| Badge Validity | Perpetual while reviews exist |
| Methodology | Simple arithmetic average of all review scores |
| Review Window | All time (no recency weighting) |
Citation Reference
Capterra star rating is simply the arithmetic average of all review scores. Always include review count for context — a 4.8 rating from 200 reviews is more meaningful than 5.0 from 3 reviews.
Common Mistakes
- • Treating star rating as equivalent to Shortlist or Best of badges
- • Not mentioning review count when citing ratings
- • Assuming star rating indicates category leadership
Not Equivalent To
- • Capterra Shortlist (competitive top 5 ranking)
- • Capterra Best of badges (top 10-25% with minimum thresholds)
- • G2 Grid placement (different methodology entirely)