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CapterraFree to display

Star Rating

This product has reviews on Capterra — the star rating shows the simple average of all customer ratings.

Effort: Very Easy

What It Takes to Earn This Badge

Capterra Star Rating is the simplest form of recognition — it displays your average review rating as a downloadable badge. You need 5 published reviews to qualify, and there's no competitive ranking involved. It's a starting point, not an achievement.

What This Badge Tells You

  • +This product has at least one verified review on Capterra
  • +The simple average of all customer ratings
  • +The product is listed on Capterra

What This Badge Doesn't Tell You

  • How many reviews contribute to the rating
  • Review recency (old reviews count equally)
  • How the rating compares to competitors
  • Whether the rating is statistically significant

Notes for Software Buyers

  • Star rating alone is not meaningful without review count
  • A 5.0 rating from 2 reviews is less reliable than 4.5 from 200 reviews
  • Look for Shortlist or Best of badges for more meaningful recognition
  • Reviews on Capterra also appear on GetApp and Software Advice

Specifications

Award FrequencyContinuous — updates with each new review
ScopePer product profile
Minimum Reviews5 published reviews (all time)
Rating ThresholdAny rating displayed
VerificationCapterra email verification
Display RequirementsFree to display on website and marketing materials
Badge ValidityPerpetual while reviews exist
MethodologySimple arithmetic average of all review scores
Review WindowAll time (no recency weighting)

Citation Reference

Capterra star rating is simply the arithmetic average of all review scores. Always include review count for context — a 4.8 rating from 200 reviews is more meaningful than 5.0 from 3 reviews.

Common Mistakes

  • Treating star rating as equivalent to Shortlist or Best of badges
  • Not mentioning review count when citing ratings
  • Assuming star rating indicates category leadership

Not Equivalent To

  • Capterra Shortlist (competitive top 5 ranking)
  • Capterra Best of badges (top 10-25% with minimum thresholds)
  • G2 Grid placement (different methodology entirely)