CB Insights

About CB Insights

Business intelligence platform tracking private companies for investors and analysts. Publishes market maps, industry reports, and company rankings.

Frequently Asked Questions

Is CB Insights free?

Yes. CB Insights is free to list on, with no paid tier or upgrade options on top. The basic profile, badge display, review responses, and analytics — whatever CB Insights offers — are all included in the free listing. No catch and no upsell waiting on the other side of the form.

Does CB Insights have reviews?

No. CB Insights either doesn't host reviews at all or doesn't weight them in how listings get surfaced — it works on a different model, like editorial curation, traffic, or paid tiers. The value of being on CB Insights doesn't depend on running a review collection campaign for this listing.

Does CB Insights accept beta or waitlist products?

No — CB Insights only accepts products that are publicly available. Beta and waitlist-stage products are rejected because the reviewers want to see something they can actually try before approving the listing. Wait until you've moved out of private beta and the product is purchasable before submitting.

What's the approval time for CB Insights?

Approval time on CB Insights varies, but most submissions go live within 7-14 days based on what we've seen. The window depends on directory queue depth and how clean the submission is — incomplete forms, missing assets, or non-English websites all push the timeline toward the longer end of the range.

Can I list my SaaS product on CB Insights?

Not at the product level. CB Insights lists companies themselves rather than individual products or services. The profile represents the business as a whole — what it does, who it serves, where it operates — not specific SKUs or service lines. Product comparisons and detailed service breakouts belong on different platforms.

What types of products does CB Insights accept?

CB Insights accepts all three buyer profiles: B2B (sold to other businesses), B2E (internal or employee-facing tools), and B2C (sold to consumers). That's a broad audience, which is unusual — most directories specialize in one or two. The trade-off is that listings on CB Insights need to be specific enough to resonate with whichever buyer is reading; broad positioning won't work as well here.

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