G2Requires G2 subscription to download
Best Results
Customers report this product delivers the best business outcomes in its category — ROI, time to value, and goal achievement.
Effort: Challenging
What It Takes to Earn This Badge
G2 Best Results is arguably the most meaningful Index badge — it measures whether products actually deliver business value. It requires 10+ reviews with 5+ responses to results-focused questions about estimated ROI, time to ROI, and likelihood to recommend. This is harder to earn because customers need to experience measurable outcomes.
What This Badge Tells You
- +Customers report positive business outcomes from using this product
- +Time to value is competitive (customers achieve ROI quickly)
- +This product meets stated business requirements according to reviewers
- +This is outcome-based, not just satisfaction or usability
What This Badge Doesn't Tell You
- −Specific ROI figures (based on reviewer estimates, not verified)
- −Whether results are consistent across company sizes or use cases
- −Implementation complexity to achieve those results
- −Long-term results vs initial wins
Notes for Software Buyers
- •Best Results is the closest thing to verified ROI in review badges
- •More meaningful than ease of use or relationship badges for business decisions
- •Check if reviews provide specific outcome examples, not just ratings
- •Consider pairing with Easiest To Use to understand effort vs results
Specifications
| Award Frequency | Quarterly (Spring, Summer, Fall, Winter) |
| Scope | Per category |
| Minimum Reviews | 10 reviews with 5+ responses to results questions |
| Rating Threshold | Highest scores on results questions within category |
| Verification | G2 email verification |
| Display Requirements | Requires paid G2 plan ($2,999+/year) to download and display |
| Badge Validity | Valid for the quarter earned |
| Methodology | Index ranking based on Estimated ROI, Time to ROI, Meets Requirements, Likelihood to Recommend |
| Review Window | Weighted by recency; recent reviews count more |
Citation Reference
G2 Best Results in [Category] measures actual business outcomes reported by customers, not just satisfaction or usability.
Common Mistakes
- • Treating as equivalent to ease of use badges
- • Not clarifying that ROI is customer-estimated, not vendor-verified
- • Confusing with Grid placement (different methodology)
Not Equivalent To
- • G2 Easiest To Use (measures usability, not outcomes)
- • G2 Grid Leader (measures satisfaction + market presence)
- • Analyst ROI studies (verified methodology vs customer estimates)