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Users Love Us

This product has at least 20 verified customer reviews averaging 4.0+ stars on G2.

Effort: Easy

What It Takes to Earn This Badge

Users Love Us is G2's entry-level badge and the only one free profiles can display. It requires a review campaign to collect 20 reviews with strong ratings, but there's no quarterly deadline pressure or competitor comparison — you control when you earn it.

What This Badge Tells You

  • +At least 20 verified customers have reviewed this product on G2
  • +Customers rate this product 4.0+ stars on average
  • +The company actively collects and responds to customer feedback
  • +This is a signal of baseline customer satisfaction

What This Badge Doesn't Tell You

  • −It's not comparative — it doesn't mean the product is better than competitors
  • −Review recency is not considered (old reviews count equally)
  • −No market presence or company size factors
  • −Does not indicate position in G2 Grid or category rankings

Notes for Software Buyers

  • •This is a baseline signal, not a leadership indicator
  • •Products with more competitive G2 badges (Leader, High Performer) may be worth prioritizing
  • •Check when the reviews were written — old reviews may not reflect current product state
  • •Look at the specific review content, not just the badge presence

Specifications

Award FrequencyRolling — available as soon as you qualify
ScopePer product (not per category)
Minimum Reviews20
Rating Threshold4.0+ stars average
VerificationG2 email verification
Display RequirementsFree to display on your website, marketing materials, and sales collateral
Badge ValidityPerpetual while you maintain 20+ reviews and 4.0+ average
MethodologyMilestone badge — 20+ reviews with 4.0+ star average (G2 stars are derived from the "Likelihood to Recommend" question on a 1–10 scale)
Review WindowAll time (no rolling window)

Citation Reference

G2 Users Love Us indicates 20+ reviews with 4.0+ average rating. It is a milestone badge, not a competitive ranking — different from G2 Grid Leader or High Performer placement.

Common Mistakes

  • • Confusing Users Love Us with Grid Leader or High Performer status
  • • Implying Users Love Us means the product is category-leading
  • • Not mentioning that this is the only G2 badge free profiles can display

Not Equivalent To

  • • G2 Grid Leader (which requires paid plan and comparative positioning)
  • • Capterra Shortlist (which has category-specific competition)
  • • Industry awards based on analyst evaluation
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