Microsoft Marketplace
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Why list here
If you become Azure IP co-sell eligible, your offer sales count toward customers’ pre-committed cloud marketplace budgets.
About Microsoft Marketplace
Designed for digital self-service and low-touch sales, Marketplace empowers millions of buyers to evaluate and adopt solutions independently, reducing friction and promoting faster adoption. Just like other marketplaces, it is different from software directories like Capterra or TrustRadius, because it allows buyers not only to discover solutions but also to purchase them right from their Microsoft account, hence simplifying the decision-making process.
Frequently Asked Questions
- Does Blastra support Microsoft Marketplace?
- No. Microsoft Marketplace is a marketplace where transactions happen directly on the platform, not a standard directory listing you can submit and forget. Blastra focuses on directories where buyers discover and compare products, then transact through your own site. Selling through Microsoft Marketplace is a different setup that we don't currently support.
- Is Microsoft Marketplace free to list on?
- Yes — listings on Microsoft Marketplace are free, with no paid tier on top. Whatever features Microsoft Marketplace offers in its profile are included by default; there's no premium plan to upgrade into. Treat the listing as a single fixed cost (your time to submit it) with no recurring platform fees.
- Are reviews required on Microsoft Marketplace?
- No — you don't need reviews to get listed on Microsoft Marketplace. The platform supports reviews and they're worth collecting based on what's happening in your category, but they're not a prerequisite for the listing itself. Most companies submit first and then build a review strategy as the listing matures.
- Can I list a pre-launch product on Microsoft Marketplace?
- No. Microsoft Marketplace requires the product to be in general access — beta-only or waitlist-only products won't be approved. The reviewers want a working, purchasable product they can verify before publishing the listing. If you're still in private beta, hold off on submitting to Microsoft Marketplace until you go publicly available.
- How long does it take to get listed on Microsoft Marketplace?
- It depends on Microsoft Marketplace's queue and how complete the submission is, but in our experience most listings on Microsoft Marketplace get approved within >14 days. If your submission is missing fields or the website needs translation work, expect the longer end of that range or some back-and-forth before approval.