Microsoft Marketplace

About Microsoft Marketplace

Designed for digital self-service and low-touch sales, Marketplace empowers millions of buyers to evaluate and adopt solutions independently, reducing friction and promoting faster adoption. Just like other marketplaces, it is different from software directories like Capterra or TrustRadius, because it allows buyers not only to discover solutions but also to purchase them right from their Microsoft account, hence simplifying the decision-making process.

How to get listed on Microsoft Marketplace

1. You need a launched product first.
2. Accepts B2B, B2E software.
3. Pricing: Free.
4. Submit your product on Microsoft Marketplace.
5. Already listed? Sign in to Microsoft Marketplace's vendor portal to claim or update your profile.
6. Microsoft Marketplace shows customer reviews, so plan to collect a few after you're listed.

Frequently Asked Questions

Does Blastra support Microsoft Marketplace?

No. Microsoft Marketplace is a marketplace where transactions happen directly on the platform, not a standard directory listing you can submit and forget. Blastra focuses on directories where buyers discover and compare products, then transact through your own site. Selling through Microsoft Marketplace is a different setup that we don't currently support.

Is Microsoft Marketplace free to list on?

Yes — listings on Microsoft Marketplace are free, with no paid tier on top. Whatever features Microsoft Marketplace offers in its profile are included by default; there's no premium plan to upgrade into. Treat the listing as a single fixed cost (your time to submit it) with no recurring platform fees.

Are reviews required on Microsoft Marketplace?

No — you don't need reviews to get listed on Microsoft Marketplace. The platform supports reviews and they're worth collecting based on what's happening in your category, but they're not a prerequisite for the listing itself. Most companies submit first and then build a review strategy as the listing matures.

Can I list a pre-launch product on Microsoft Marketplace?

No. Microsoft Marketplace requires the product to be in general access — beta-only or waitlist-only products won't be approved. The reviewers want a working, purchasable product they can verify before publishing the listing. If you're still in private beta, hold off on submitting to Microsoft Marketplace until you go publicly available.

How long does it take to get listed on Microsoft Marketplace?

It depends on Microsoft Marketplace's queue and how complete the submission is, but in our experience most listings on Microsoft Marketplace get approved within >14 days. If your submission is missing fields or the website needs translation work, expect the longer end of that range or some back-and-forth before approval.

Can I list my software on Microsoft Marketplace?

Yes — Microsoft Marketplace accepts product listings, including SaaS, software, AI tools, and hardware. Service businesses, agencies, and consultancies won't be approved or won't fit the audience even if they get through. If you sell services, look at directories with explicit Services focus instead, like Clutch or GoodFirms.

Is Microsoft Marketplace for B2B, B2C, or B2E products?

Microsoft Marketplace accepts B2B (sold to other businesses) and B2E (sold to enterprises) products. The audience covers both segments, so a product serving either (or both) fits the platform. The remaining buyer segment isn't a fit on Microsoft Marketplace — for that audience, look at directories built specifically for that motion rather than trying to cover it here.

Is Microsoft Marketplace for product launches or directory listings?

Microsoft Marketplace is a marketplace — listings drive transactions, so you'll need pricing, checkout, fulfillment, and customer support set up before operating on it. It's not a discovery directory you can list and forget; you're effectively setting up a sales channel and need to manage it like one to see results.

Who owns Microsoft Marketplace?

Microsoft Marketplace is owned by Microsoft. The platform operates within Microsoft's broader directory portfolio, which means editorial direction, pricing changes, and feature priorities are influenced by Microsoft's overall strategy. If you're already on another Microsoft property, that ownership context is worth knowing because changes can ripple across the family.

Should I list my product on Microsoft Marketplace?

Microsoft Marketplace is a general directory with strong domain authority and broad reach across categories — a steady source of buyer discovery and AI search citation that compounds over time. Domain rating 96 (via Ahrefs, assessed August 2026); 3M monthly visits. It's not a fit for service businesses, and it accepts B2B and B2E products only — worth checking against your product profile before listing.

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