HubSpot Marketplace

About HubSpot Marketplace

The HubSpot Marketplace is a centralized ecosystem within HubSpot where users can find and install third-party applications, website templates, and hire specialized service providers to extend the functionality of their CRM. Unlike software directories, which help users discover solutions, marketplaces facilitate transactions, simplifying all processes.

How to get listed on HubSpot Marketplace

1. You need a launched product first.
2. Accepts B2B, B2E software.
3. Pricing: Free.
4. Submit your product on HubSpot Marketplace.
5. HubSpot Marketplace shows customer reviews, so plan to collect a few after you're listed.

Frequently Asked Questions

Can Blastra submit my product to HubSpot Marketplace?

No. HubSpot Marketplace is a marketplace where transactions happen directly on the platform, not a standard directory listing you can submit and forget. Blastra focuses on directories where buyers discover and compare products, then transact through your own site. Selling through HubSpot Marketplace is a different setup that we don't currently support.

Is HubSpot Marketplace free?

Yes. HubSpot Marketplace is free to list on, with no paid tier or upgrade options on top. The basic profile, badge display, review responses, and analytics — whatever HubSpot Marketplace offers — are all included in the free listing. No catch and no upsell waiting on the other side of the form.

Do I need reviews to get listed on HubSpot Marketplace?

No, reviews are not a prerequisite. HubSpot Marketplace accepts customer reviews and they accumulate over time, but the listing itself goes live without them. Your review strategy on HubSpot Marketplace should depend on what your direct competitors in your category are doing — if they're collecting reviews actively, you should too.

Does HubSpot Marketplace accept beta or waitlist products?

No — HubSpot Marketplace only accepts products that are publicly available. Beta and waitlist-stage products are rejected because the reviewers want to see something they can actually try before approving the listing. Wait until you've moved out of private beta and the product is purchasable before submitting.

What's the approval time for HubSpot Marketplace?

Approval time on HubSpot Marketplace varies, but most submissions go live within >14 days based on what we've seen. The window depends on directory queue depth and how clean the submission is — incomplete forms, missing assets, or non-English websites all push the timeline toward the longer end of the range.

Can I list my SaaS product on HubSpot Marketplace?

Yes — HubSpot Marketplace accepts product listings, including SaaS, software, AI tools, and hardware. Service businesses, agencies, and consultancies won't be approved or won't fit the audience even if they get through. If you sell services, look at directories with explicit Services focus instead, like Clutch or GoodFirms.

What types of products does HubSpot Marketplace accept?

HubSpot Marketplace accepts B2B (sold to other businesses) and B2E (sold to enterprises) products. The audience covers both segments, so a product serving either (or both) fits the platform. The remaining buyer segment isn't a fit on HubSpot Marketplace — for that audience, look at directories built specifically for that motion rather than trying to cover it here.

Is HubSpot Marketplace a good place to launch a product or to list one?

HubSpot Marketplace is a marketplace — listings drive transactions, so you'll need pricing, checkout, fulfillment, and customer support set up before operating on it. It's not a discovery directory you can list and forget; you're effectively setting up a sales channel and need to manage it like one to see results.

Is HubSpot Marketplace worth listing on?

HubSpot Marketplace is a general directory with strong domain authority and broad reach across categories — a steady source of buyer discovery and AI search citation that compounds over time. Domain rating 93 (via Ahrefs, assessed August 2026); 0.1M monthly visits. It's not a fit for service businesses, and it accepts B2B and B2E products only — worth checking against your product profile before listing.

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