Google Cloud Marketplace

About Google Cloud Marketplace

Google Cloud Marketplace offers a universal catalog of solutions from Google and its partner ecosystem for customers to easily discover, try, buy, and use. The main difference between such a marketplace and a software directory, such as G2, is that the marketplace allows buyers to purchase products without leaving the platform. So not only it helps discovery but also simplifies the procurement process. Google Cloud Marketplace syndicates reviews from peerSpot, an elite enterprise-focused software directory.

How to get listed on Google Cloud Marketplace

1. You need a launched product first.
2. Accepts B2B, B2E software.
3. Pricing: Free.
4. Submit your product on Google Cloud Marketplace.
5. Google Cloud Marketplace shows customer reviews, so plan to collect a few after you're listed.

Frequently Asked Questions

Can Blastra submit my product to Google Cloud Marketplace?

No. Google Cloud Marketplace is a marketplace where transactions happen directly on the platform, not a standard directory listing you can submit and forget. Blastra focuses on directories where buyers discover and compare products, then transact through your own site. Selling through Google Cloud Marketplace is a different setup that we don't currently support.

Is Google Cloud Marketplace free?

Yes. Google Cloud Marketplace is free to list on, with no paid tier or upgrade options on top. The basic profile, badge display, review responses, and analytics — whatever Google Cloud Marketplace offers — are all included in the free listing. No catch and no upsell waiting on the other side of the form.

Do I need reviews to get listed on Google Cloud Marketplace?

No, reviews are not a prerequisite. Google Cloud Marketplace accepts customer reviews and they accumulate over time, but the listing itself goes live without them. Your review strategy on Google Cloud Marketplace should depend on what your direct competitors in your category are doing — if they're collecting reviews actively, you should too.

Does Google Cloud Marketplace accept beta or waitlist products?

No — Google Cloud Marketplace only accepts products that are publicly available. Beta and waitlist-stage products are rejected because the reviewers want to see something they can actually try before approving the listing. Wait until you've moved out of private beta and the product is purchasable before submitting.

What's the approval time for Google Cloud Marketplace?

Approval time on Google Cloud Marketplace varies, but most submissions go live within >14 days based on what we've seen. The window depends on directory queue depth and how clean the submission is — incomplete forms, missing assets, or non-English websites all push the timeline toward the longer end of the range.

Can I list my SaaS product on Google Cloud Marketplace?

Yes — Google Cloud Marketplace accepts product listings, including SaaS, software, AI tools, and hardware. Service businesses, agencies, and consultancies won't be approved or won't fit the audience even if they get through. If you sell services, look at directories with explicit Services focus instead, like Clutch or GoodFirms.

What types of products does Google Cloud Marketplace accept?

Google Cloud Marketplace accepts B2B (sold to other businesses) and B2E (sold to enterprises) products. The audience covers both segments, so a product serving either (or both) fits the platform. The remaining buyer segment isn't a fit on Google Cloud Marketplace — for that audience, look at directories built specifically for that motion rather than trying to cover it here.

Is Google Cloud Marketplace a good place to launch a product or to list one?

Google Cloud Marketplace is a marketplace — listings drive transactions, so you'll need pricing, checkout, fulfillment, and customer support set up before operating on it. It's not a discovery directory you can list and forget; you're effectively setting up a sales channel and need to manage it like one to see results.

Who owns Google Cloud Marketplace?

Google Cloud Marketplace is owned by Google. The platform operates within Google's broader directory portfolio, which means editorial direction, pricing changes, and feature priorities are influenced by Google's overall strategy. If you're already on another Google property, that ownership context is worth knowing because changes can ripple across the family.

Is Google Cloud Marketplace worth listing on?

Google Cloud Marketplace is a general directory with strong domain authority and broad reach across categories — a steady source of buyer discovery and AI search citation that compounds over time. Domain rating 99 (via Ahrefs, assessed August 2026); 30M monthly visits. It's not a fit for service businesses, and it accepts B2B and B2E products only — worth checking against your product profile before listing.

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