G2
Directory
Products
Services
For: B2B, B2E
Updated May 18, 2026
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Reviews
Needed
Beta/Waitlist
Allowed
Pricing
Free + Paid upgrades
Reach*
2.6M
Regions*:North America, EMEA, Asia Pacific
Platform:Capterra, GetApp, Software Advice
Why list here
Grid Reports and badges are cited in sales decks and procurement evaluations. "G2 Leader" badge improves click-through rates on ads and landing pages. Now the dominant force in B2B software discovery after acquiring Capterra, GetApp, and Software Advice.
About G2
The largest B2B software review platform with 6M+ verified reviews after acquiring Capterra, GetApp, and Software Advice from Gartner in February 2026. Publishes quarterly Grid Reports, badges, awards, and comparison reports used in enterprise procurement. Launching AI-powered software discovery via G2.ai.
Frequently Asked Questions
- Can Blastra submit my product to G2?
- Yes. Blastra submits to G2 on your behalf as part of the standard service. We handle account setup, write the listing copy, manage approval correspondence with the platform, and keep the listing current as your product evolves. G2 is part of every Blastra customer's directory mix when it's relevant to their category.
- Is G2 free?
- Yes, listings on G2 are free. G2 also offers paid upgrades that build out a more complete profile — fuller profiles give AI search and LLM citation engines more to work with, and the upgrade matters most when you want to prioritize G2 for active review collection. The free listing alone captures the baseline SEO and discovery benefit.
- Do I need reviews to get listed on G2?
- No, reviews are not a prerequisite. G2 accepts customer reviews and they accumulate over time, but the listing itself goes live without them. Your review strategy on G2 should depend on what your direct competitors in your category are doing — if they're collecting reviews actively, you should too.
- Does G2 accept beta or waitlist products?
- Yes — G2 doesn't require general availability. Beta and waitlist products are accepted as long as the website is live and explains what the product does. Submitting early can help build SEO presence for the product name before you officially launch into general access.
- What's the approval time for G2?
- Approval time on G2 varies, but most submissions go live within 3-7 days based on what we've seen. The window depends on directory queue depth and how clean the submission is — incomplete forms, missing assets, or non-English websites all push the timeline toward the longer end of the range.
- Can I list my SaaS product on G2?
- Yes — G2 accepts product listings, including SaaS, software, AI tools, and hardware. The platform also accepts service listings from agencies and consultancies, but those serve a different audience. Visit G2 and follow their submission form to list your software product — G2 sets the structure of what they ask for.
Get listed on G2 with Blastra
We handle submissions, optimization, and updates.
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