TrustRadiusFree to display
Buyer's Choice
75%+ of reviewers rate this product best-in-class across capabilities, value, AND relationship quality.
Effort: Challenging
What It Takes to Earn This Badge
TrustRadius Buyer's Choice is harder to earn than Top Rated because it requires excellence across three dimensions simultaneously. At least 75% of your reviewers must rate you as the best option in capabilities, value for money, AND vendor relationship quality. This triple requirement makes it rare.
What This Badge Tells You
- +This product dominates in customer perception across three key dimensions
- +75%+ of reviewers consider this the best option for capabilities
- +75%+ of reviewers consider this the best value
- +75%+ of reviewers consider the company relationship excellent
What This Badge Doesn't Tell You
- −Exact trScore (Buyer's Choice has separate methodology)
- −How the remaining 25% of reviewers rate the product
- −Performance in specific sub-categories of capabilities
- −Whether excellence is consistent across company sizes
Notes for Software Buyers
- •Buyer's Choice is rarer than Top Rated — the triple requirement is demanding
- •Meeting all three criteria suggests a well-rounded product and company
- •Free to display — earned on merit, not subscription
- •Check the specific category — recognition is category-specific
Specifications
| Award Frequency | Annual (review window Jan 1 – Sep 26 for next year awards; 2027 announcement Oct 27, 2026) |
| Scope | Per category |
| Minimum Reviews | 10 new or updated reviews in past 12 months |
| Rating Threshold | 75%+ of reviewers rate you best in capabilities, value, AND relationship |
| Verification | TrustRadius identity verification |
| Display Requirements | Free to display on website, social media, sales materials — anywhere |
| Badge Validity | Valid for one year |
| Methodology | Triple threshold: 75%+ must rate best in all three dimensions |
| Review Window | 12 months prior to deadline |
Citation Reference
TrustRadius Buyer\'s Choice in [Category] requires a triple threshold: 75%+ must rate best in capabilities, value, AND relationship simultaneously.
Common Mistakes
- • Confusing with Top Rated (different and higher threshold)
- • Not mentioning the triple 75% requirement
- • Treating as equivalent to G2 Leader (different methodology)
Not Equivalent To
- • TrustRadius Top Rated (single trScore threshold, easier to earn)
- • G2 Grid Leader (different methodology, paid display)
- • Gartner Customers' Choice (enterprise-only reviewers)