Gartner Peer InsightsCompliance approval required
Strong Performer
Enterprise customers rate this product well, though it does not meet full Customers' Choice thresholds on both axes.
Effort: Challenging
What It Takes to Earn This Badge
Gartner Strong Performer recognizes products that perform well on enterprise customer reviews but don't quite reach the Customers' Choice threshold on both Voice of the Customer axes. You still need 20+ reviews from enterprise customers ($50M+ revenue companies), but may fall short on either Overall Experience or User Interest & Adoption metrics.
What This Badge Tells You
- +At least 20 verified enterprise customers ($50M+ revenue) have reviewed this product
- +This product performs above minimum thresholds on GPI metrics
- +Enterprise customers have meaningful experience with this product
- +This product is in contention for Customers' Choice but not there yet
What This Badge Doesn't Tell You
- −Exactly which axis (Overall Experience or User Interest & Adoption) is the gap
- −How close this product is to Customers' Choice threshold
- −Trajectory (improving or declining over time)
- −Performance relative to specific competitors
Notes for Software Buyers
- •Strong Performer is still rigorous — requires enterprise-verified reviews
- •May indicate emerging products building toward Customers' Choice
- •Check both experience and adoption metrics in the full VOC report
- •Same 15-month validity and compliance requirements as Customers' Choice
Specifications
| Award Frequency | Per-market schedule (not quarterly) |
| Scope | Per Gartner-defined market (aligned with Magic Quadrant categories) |
| Minimum Reviews | 20 eligible reviews in 18-month window |
| Rating Threshold | Above minimum thresholds but not above market average on both axes |
| Verification | LinkedIn cross-referencing, employment confirmation, $50M+ company revenue requirement |
| Display Requirements | Free to display but requires pre-approval for all marketing materials; specific disclaimer text required |
| Badge Validity | 15 months from VOC publication or until next VOC report, whichever is sooner |
| Methodology | Voice of the Customer report; Strong Performer is above minimum but below Customers' Choice quadrant |
| Review Window | 18 months (reviews in first 6 months on platform count at 50% weight) |
Citation Reference
Gartner Peer Insights Strong Performer indicates solid enterprise customer reviews but below Customers' Choice threshold.
Common Mistakes
- • Treating Strong Performer as significantly inferior to Customers' Choice
- • Not mentioning the enterprise-only reviewer requirement
- • Confusing with Magic Quadrant positioning (Voice of the Customer is different)
Not Equivalent To
- • Gartner Customers' Choice (above market average on both axes)
- • Gartner Magic Quadrant positions (analyst evaluation, not peer reviews)
- • G2 Grid High Performer (different methodology and reviewer base)