Noble gets your brand mentioned, and corrected, in the third-party articles AI answers cite. Blastra gets your product listed, and corrected, on the software directories AI answers cite. Same job, two different surfaces. Here is how they fit.
Noble and Blastra do the same kind of work on two different surfaces. Noble reaches out to media sites, bloggers and industry publications to place a new mention of your brand, or to correct one that is inaccurate or out of date. Blastra claims, builds out and corrects your listings on software directories and review platforms, and keeps them accurate as your product changes. Neither replaces the other, and many teams run both.
Blastra is an agentic software platform, with a human in the loop, that does the same work on the directory surface. It scans where your software is already listed on directories and review platforms, shows you how those listings describe you against what you meant to say, then claims the listings you already have, builds out each one in full and optimized for AI answers, submits to a curated set of directories, and keeps monitoring and correcting as your product changes. The work happens outside your website, in sources AI answers about software are assembled from; your part is the setup and the decisions.
Noble is a platform for getting your brand mentioned in AI answers by putting it in the sources those answers cite. You give it your URL and the prompts your buyers use, or let it generate the prompts from your category; it finds the third-party articles AI already cites for those prompts that leave you out, automates the outreach, negotiates with the publisher, and you approve the copy before it goes live. Its second product, Mention Refresh, corrects an existing mention that is inaccurate, out of date or ranks you unfairly low. Pricing is a monthly budget that is only drawn down when a mention is live.
| Dimension | Blastra | Noble |
|---|---|---|
| Who is it for? | BlastraSoftware companies at any stage that want their directory presence found, accurate and kept consistent over time, from a single product to a multi-product portfolio. | NobleIn-house SEO teams and agencies, at brands large enough to fund a 12-month budget from $2,000 a month. Named customers include Webflow, ZoomInfo, Zendesk and Ramp. |
| What is it for? | BlastraFor showing up, and reading correctly, on the directories and review platforms that buyers and AI answers about software check. Backlinks and traffic follow from that. | NobleFor showing up in AI answers by being mentioned in the third-party sources those answers cite, and for correcting mentions that describe you wrongly. |
Noble starts from the prompts your buyers use and finds the cited articles that leave you out. Blastra starts one layer down, on the directories: before anything is submitted, it scans where your software is already listed across directories and review platforms, including entries created by a former teammate or auto-generated by a platform, and shows you how each one describes you against what you meant to say. You see the real picture first, then decide what to do about it.
Noble places you in the media sites, bloggers and industry publications that AI answers cite, a surface Blastra does not touch. If the answers you are missing from are assembled from articles rather than from directories, that is Noble’s job, and there is no way to do it from a directory listing.
Noble starts from the specific prompts your buyers use, finds the sources AI already cites for them, and works those gaps one by one, with a dashboard that tracks visibility on those prompts over time. Blastra works a curated directory set chosen for authority and relevance to your product; it does not target individual prompts.
They serve distinct use cases and they are not mutually exclusive. If you have no one to run publisher outreach, Noble covers the articles and industry publications; Blastra covers the directory layer, where the listing is yours to control. You can start with both, or with either one, and the other slots in later without redoing anything. Run a free scan to see how the directories describe you today.
They serve distinct use cases, so the question is which surface you are missing from. Noble secures and corrects brand mentions with third-party publishers: media sites, bloggers and industry publications that AI answers cite. Blastra claims, builds out and corrects your listings on software directories and review platforms, and keeps them accurate over time. If the AI answers you care about are assembled from articles, Noble is the tool for that; if they are assembled from G2, Capterra, SourceForge and their peers, Blastra is. Many teams need both.
Yes, and they are built for it. Noble works the publisher layer and Blastra works the directory layer, and neither touches the other’s surface. You can start with both at once, or start with either one and add the other later: nothing about a Noble mention has to change when Blastra corrects a directory listing, and nothing about a directory listing has to change when Noble places a mention.
Noble details verified from thatsnoble.com (homepage, pricing and FAQ) as of September 2026, and from Noble’s partnership announcements with Otterly, AthenaHQ (March 2026) and Conductor (April 2026). Blastra directory counts are pulled live from our directory database.
| Which surface does it work on? |
|---|
| BlastraSoftware directories and review platforms: 27+ high-quality B2B software directories such as G2, Capterra, TrustRadius and SourceForge. The work is a listing you own, built out and kept accurate. |
| NobleThird-party publishers: media sites, bloggers and industry publications. The work is a placement or a correction inside someone else’s article. |
| What is it? | BlastraAn agentic software platform with a human in the loop. Blastra does the work; your side is the initial setup and the decisions, approving or assigning what we suggest. | NobleA platform that automates publisher outreach and negotiation. Noble handles the research, outreach, placement and publishing; you review, edit or approve the copy before a mention goes live. |
|---|
| What does it cost? | BlastraPriced per listing rather than per budget. $99 one-time to start - 3 listings we submit or update for you, each built out in full - then $59 a month for monitoring AND more listings done each cycle, first month included. Cancel anytime without losing access to the dashboard. Further action packs from $99 whenever you want more than the monthly allowance. You pay for work that lands: if a directory rejects a submission, the action is returned to your pack and we swap in a directory of similar value. There is no annual commitment and no third-party fee: the directories are ones you already have the right to be listed on. | NobleA 12-month budget from $2,000 a month, drawn down only when a mention goes live. Each live mention costs a Noble platform fee set by its Mention Score ($100 to $600) plus a publisher fee, typically $100 to $300, for about $400 per mention on average. Unused budget carries forward monthly and is refunded 90 days after the term ends. |
|---|
| How does it start? | BlastraWith a free scan of where your software already appears on directories and review platforms, and how each listing describes you. Blastra pre-fills your company and product context for you to approve. | NobleWith your URL and a list of the LLM prompts you care about; Noble can generate the prompts from your product category instead. Setup is described as minutes, with no integrations. |
|---|
| Who writes the copy? | BlastraBlastra does, from the company and product context you approve at onboarding. Each description is strictly fact-based and written to the directory’s own format and character limits, and each category is mapped to that directory’s taxonomy. | NobleNoble works with the publisher on the mention and you review, edit or approve it before it is published, within a five-business-day window. |
|---|
| How are corrections handled? | BlastraBlastra takes over the management rights to a listing, even one created by a former teammate or auto-generated by the platform, and edits it directly. Corrections are part of the monitoring, and a listing that is still wrong is fixed at no additional cost. | NobleThrough Mention Refresh: a correction to an existing mention that is inaccurate, out of date or ranks you unfairly low. A refresh is priced the same as a new mention. |
|---|
| Does it need someone’s permission? | BlastraNo. The listings are yours to control. Authorization runs through your own corporate mailbox via forwarding, so Blastra can claim and edit the listing without a negotiation, and loses access the moment you disable forwarding and change your passwords. | NobleYes. Every mention is negotiated with a publisher, who decides whether and when to publish. Reverse mentions are a reciprocal swap: you mention the publisher on your site and they mention you on theirs. |
|---|
| How long does it take? | BlastraThree weeks and up. Submissions and corrections start right away, then Blastra follows them through the directories that take real approval time, handling rejections, appeals and category changes. | NobleMost customers see their first mention offers after about three weeks, and the first mentions go live around week six, because publishers take time to update their content. The dashboard shows the status of every mention. |
|---|
| What do you get after? | BlastraA dashboard: each listing with its status and credentials, and how the directories currently describe your product against what you approved. It is kept current as you change. | NobleA dashboard of placements and spend, and two success measures: the number of live mentions in sources LLMs cite, and your AI search visibility over time. |
|---|
| What is guaranteed? | BlastraSubmission to your selected directories, including appeals where a directory needs one. If a directory rejects a submission, the action is returned to your pack, never lost, and that directory is replaced with one of similar value. | NobleYou only pay for mentions that go live, and any unused budget is refunded after the term with no questions asked. |
|---|
| What is the time horizon? | BlastraOngoing by design, on a monthly subscription you can cancel anytime. Blastra keeps working your presence over time. | NobleA 12-month term by design, with mentions arriving on an ongoing basis as publishers accept them. |
|---|
Noble’s corrections run through a publisher, who decides whether and when to update the article; that is the nature of earned media, and it is why the work is priced per live mention. A directory listing is different in kind: it is yours, whether or not you still have the login. Blastra obtains the management rights through your own corporate mailbox, without you sharing a password, and then a correction is an edit rather than a request. When your pricing, integrations or positioning change, the listing changes with them.
A mention in an article gives an AI answer one sentence about you. A directory listing gives it the structured record: category, features, integrations, pricing, screenshots and the description in that directory’s own format. Blastra writes each one from the context you approve, strictly to the facts, and maps your categories to each directory’s own taxonomy, because placement matters as much as wording for [entity consistency in AI search](https://blastra.io/blog/entity-consistency-ai-search-visibility/). Where a category has no exact match, we consult you rather than guess.
Noble’s premise, that to show up in AI answers you need to be in the source, holds on our surface too. Ask an AI assistant which software to use for a task and the answer is assembled from review sites and directories, cross-referenced against each other; when those listings disagree about what you are, you get harder to recommend. That is [the consensus pattern](https://blastra.io/blog/ai-search-consensus-pattern-saas-recommendations/), and it is why keeping the directory record consistent is the whole point of managing it.
Noble runs on a 12-month term because mentions arrive as publishers accept them. Blastra runs on a monthly subscription because listings drift: a product changes, a directory changes its form, a category gets renamed, and the record slips out of line quietly. Blastra rescans on a schedule, flags where the perceived narrative has pulled away from the one you approved, and puts it back, with a small allowance of new listings or updates included each cycle.
“Feels less like a tool and more like a teammate who actually does the work - claiming profiles, chasing badges, fixing inconsistencies - more than just flagging what's broken.”
“With some of those other directory listings, maybe I'm getting listed on 200 sites, but I've never heard of any of them. These are all pretty much brand name review sites, which is great.”
“It was a completely hands-off experience: the process was super easy, simple, and required zero hassle on my end.”
“Blastra helps me with the very tiresome job of registering listings for my clients. I can also update information in all of them simultaneously if I need it, without going to each platform separately.”
The surface, and what follows from it. Noble negotiates with a publisher for a placement or a correction inside their article, so the work is priced per live mention on a monthly budget from $2,000 a month on a 12-month term. Blastra edits listings you have the right to control, so it needs no negotiation and no publisher fee, and is priced per listing: a one-time charge to start, then a monthly subscription for monitoring and further listings that you can cancel anytime. Both charge for work that lands: Noble draws down budget only when a mention is live, and Blastra returns the action for any submission a directory rejects and swaps in another directory.
No. Blastra works on software directories and review platforms only. Securing a mention in an article means persuading its publisher, which is what Noble automates. What Blastra does instead is build out and maintain the structured record of your product that those directories hold, which AI answers about software draw on alongside articles.
Noble describes its sources as media sites, bloggers and industry publications, and its two products as a new mention in an article and a correction to an existing one. Software directories and review platforms are not part of what it describes. That is the layer Blastra covers: claiming the listing, writing it to the directory’s format, mapping the categories and keeping it accurate as your product changes.
Either, and the scan is the cheapest way to decide. Blastra’s free scan shows how the directories describe your product today, including listings you did not know existed. If they are wrong, missing or inconsistent, that is a gap you can close first and at low cost. If the directory record is already in order and you are still absent from the articles AI cites, Noble is the next layer. If you have no one to run outreach, Noble covers that; Blastra covers the directories either way.
Those tools measure where you appear in AI answers and which sources those answers cite. Noble has announced partnerships with Otterly, AthenaHQ and Conductor to act on that data on the publisher side. Blastra sits in the same position on the directory side: a measurement tool can tell you that a directory is where you are missing or misdescribed, and Blastra is what changes the listing.
